How to Adjust Marketing Strategies during Inflation
Marketing guru Les Binet recommends employing econometrics and focusing on price to support brands and maximize profit in inflationary times and during a recession.
budgeting
Three Ways to Improve ROI
Nielsen has issued three versions of their 2022 ROI Report – for advertisers, agencies and media sellers – to help them grow their brands, boost ROI and demonstrate ROI respectively.
Bots Don’t Buy
A marketing analyst finds that bots cause several problems for digital advertising and suggests a solution.
Mastering Change
At the ARF event FORECASTING 2022, experts discussed strategies to help companies deal with and prepare for industry change and disruptions.
- Past Event Highlights
- Article
FORECASTING 2022: How Can Scenario Planning Improve Agility in Adjusting to Change?
On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more.
Member Only AccessStreaming Ad Problems
Some ads play on streaming services even when the TV is off because of a lack of communication between TV sets and streaming devices. It causes an estimated waste of over $1 billion in ad dollars.
Marketing Budgets Rise as Share of Company Revenues
Budgets have risen to 9.5% of total company revenue in 2022, according to the annual CMO Spend Survey by research firm Gartner, Inc.
The Only Number that Matters to CEOs
Proving the value of marketing means showing that the investment is paying off in faster business growth. The only number a CEO cares to hear is the incremental growth rate attributable to marketing. The rest is mumbo jumbo.
NYCU: More Media Channels = Misleading Metrics? — SPONSORED CONTENT from Analytic Partners
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