automotive
Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance
Kao Choua Vue – Media Director, H&L Partners
David Kaufman – Executive of Partnerships & Business Development, Polk Automotive Solutions, IHS Markit
Jessica Trainor – VP, Ad Platform Partnerships, Comscore
Key Takeaways
- Privacy-forward audience targeting innovations can drive equal or better performance than cookie solutions.
- Scalability with granularity is achievable.
- All AI-driven contextual solutions are not created equal.
NYCU: Top Brands' & Industries' TV Spend
Top 20 Brands with Greatest TV Spend (2021)
Top 20 Industries with the Greatest TV Spend (2021)
Source: Oscar, M. (2022, January 10). HocusFocus Newsletter, Variety.
- Targets & Segments
- Article
How Retargeting Drove Toyota’s Success Among Hispanic Auto Buyers
A lack of in-language automotive sites and online clutter posed challenges to Toyota’s need to reach likely truck buyers in the growing Hispanic community. The automaker used an innovative retargeting approach combined with an understanding of their target’s interests and special creative executions to gain traction among their target and drive success.