Kao Choua Vue – Media Director, H&L Partners
David Kaufman – Executive of Partnerships & Business Development, Polk Automotive Solutions, IHS Markit
Jessica Trainor – VP, Ad Platform Partnerships, ComscoreMember Only Access
A lack of in-language automotive sites and online clutter posed challenges to Toyota’s need to reach likely truck buyers in the growing Hispanic community. The automaker used an innovative retargeting approach combined with an understanding of their target’s interests and special creative executions to gain traction among their target and drive success.