fbpx

audience measurement

The ARF 5th Annual Privacy Study

One of the ARF’s most anticipated reports for both membership and the press, the 2022 Privacy Study surveyed 1,273 American consumers from May 14th to 27th, 2022. This was done via a Qualtrics online sample and platform. The report contains perennial questions regarding mobile and PC usage, willingness to share digital data, trust and how well privacy terms are understood. In the latest report, questions about the acceptability of using personal data under various circumstances and for various purposes were also added.

Member Only Access

Attention Events

Two events take place next week that are designed to help marketers create attention-grabbing and effective messages.

Read more »

All About Podcasts

Here are three perspectives: Ad spending numbers, reasons for ad spend increases and the long-term outlook for podcasts.   Read more »

The Transition to Multi-Currency

Several industry organizations – the ARF’s subsidiary CIMM, the ANA and the 4A’s — are working together to navigate and support the transition to a multi-currency TV market.   Read more »

  • Article

Bridging the Gap Between Linear and Digital Measurement

Integrating linear TV in cross-platform measurement was a challenge undertaken in a partnership between Lucid and Samba TV utilizing ACR (automatic content recognition) and STB (set-top box) data matched to survey responses. Stephanie Gall (Lucid) and Karen Biedermann (Samba) shared details on the inherent problems, potential solutions and biggest learnings from this integration.

Member Only Access
  • Article

Enabling Alternative TV Measurement for Buyers and Sellers

Pete Doe (Xandr) and Caroline Horner (605) provided a case study of their partnership that derived results from alternative currency measurement with buy and sell side perspectives. Xandr’s nimble workflow method enabled 605’s shift from advanced targeting to a very specific, custom-built, “persuadable” target audience with a range between 2 to 10x increase in outcomes.

Member Only Access
  • Article

Concurrent Track Panel Discussion: Innovation in Video Measurement

John Watts of CIMM moderated a panel examining presentations on innovations and changes in video measurement on day three of AUDIENCExSCIENCE 2022. The topics in this discussion included the decline in linear television, measuring new viewing habits, challenges created by the new viewing ecosystem and getting access to more personalized one-on-one data.

Member Only Access
  • Article

The Cross-Platform Measurement Shift: Content to Ad Exposure

Bob Ivins of TVSquared by Innovid, presented a discussion on the shift to cross-platform measurement in television viewing. In this presentation, the speaker examined the changes in consumer behavior in television viewership, challenges presented in metrics stemming from audience fragmentation, new platforms and new currencies in metrics. Additionally, the speaker gave key metric areas to consider in the era of converged TV.

Member Only Access
  • Article

ACR Data Uncovers the Inefficiencies of Linear TV Ad Delivery

In this presentation, Justin Fromm of LG Ads discussed how ACR data can help uncover the inefficiencies of ads delivered via linear television. In this session, the speaker examined linear TV as still playing a vital role for advertisers. Additionally, he pointed to changes in consumer viewing habits, shifting towards streaming. He noted much of the advertising industry's focus is on incremental reach when placing an ad on television. Leveraging ACR data, the speaker demonstrated how this more robust data source can help improve optimal reach and frequency, when advertising on television.

Member Only Access