NYCU: In Brief–Come Back to New York City
Please log-in using the log-in icon 
on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.
ad creative
NYCU: Brands and LGBTQ+ Consumers
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: How Brands Can Celebrate Juneteenth
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Advertising Should Consider Cultural Mindsets
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: New Neuro Insights
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Growing Cynicism about Brands
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.NYCU: Attentive Reach Instead of Lowest CPM
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.JAR: What’s the Best Format for “Supers” in DTC TV Ads?
In a study on formatting characteristics in direct-to-consumer, prescription-drug advertising, the adage ”God is in the details” rings loud and true. TV and online video ads use superimposed text to convey additional information about a drug’s risks and benefits. But, researchers asked, how much can details like text size and contrast affect awareness and attitudes?
View article.
- Creative & Branded Content
- Article
What’s the Best Format for “Supers” in DTC TV Ads?
In a study on formatting characteristics in direct-to-consumer, prescription-drug advertising, the adage ”God is in the details” rings loud and true. TV and online video ads use superimposed text to convey additional information about a drug’s risks and benefits. But, researchers asked, how much can details like text size and contrast affect awareness and attitudes?
NYCU: Eye-Tracking Data for Marketing Decisions
Please log-in using the log-in icon on the upper right of the web site or create an account to view this page.
on the upper right of the web site or create an account to view this page.