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Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

  • JOURNAL OF ADVERTISING RESEARCH

At this Insights Studio, a global panel showcased their work published in the Journal of Advertising Research on the impact of halting advertising, methods to improve causality–analysis of TV ad effectiveness, gender roles in ads, and the emotional advertising creativity process. Going “dark” during the pandemic, use of counter-stereotypes, and causality in marketing-mixed modeling were among issues addressed in the concluding Q&A.

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How to Manage Content Across Platforms

How to Manage Content Across Platforms

  • ARF at ADVERTISING WEEK

Outside of premium video, a different set of attributes are required according to the platform. Individual talent needs to speak differently on Twitter versus Facebook versus Instagram. At the ARF session at Advertising Week New York 2021, Radha Subramanyam, Ph.D., President and Chief Research and Analytics Officer at CBS Corporation, shared how she and her team use data to inform what works best on a variety of platforms. Radha was interviewed by Brian Steinberg, Sr. TV Editor at Variety.

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Values in Advertising or the Content Around It, Part I (Event Summary)

Values in Advertising or the Content Around It, Part I (Event Summary)

  • By Alex Poppen, Ipsos
  • COGNITION COUNCIL EVENT

The ARF Cognition Council presented their work on altruistic advertising and brand safety, with fresh investigations from Twitter and members of the Council. This research highlighted characteristics of altruistic creative assets, public attitudes about brands’ embrace of social causes, and the impact of social values and controversial content on attention, engagement, and advertising outcomes.

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