Tim Nudd analyzes the 24 trends that drove some of the best 2015 ads in this Adweek article. He provides examples, including videos, which illustrate these trends.
Among the trends:
-Powerful Women: ads that highlighted female strength included Ram trucks and Always, as well as the use of female athletes by other advertisers.
-LGBT Mainstreaming: Campbell’s, Wells Fargo and other companies followed the 2014 example of companies, such as Honey Maid, by creating ads with gay couples.
-Saving the Planet: ads related to environmental issues, such as the Rag Bag Case study, demonstrated outstanding creativity.
-Long Copy: was demonstrated in print and outdoor ads, such as Harmony Condoms, McDonald’s (DDB Stockholm), and Depaul Nightstop.
Additional trends:
-Gender Identity
-Anti-Endorsers
-Saving Ourselves
-Livestreaming
-Simple Logos
-Emojis
-Trolling
-Robots
-Outdoor Tech
-Bloodvertising
-Older “It” Girls
-A Galaxy of Star War Ads
-Private Parts
-Crafty Creations
-The Dress
-Virtual Reality
-Drones
-Faux-Fancy Fashions
-Stock Photos
-Unicorns as advertising characters
See all 5 Cups articles.