The true luxury shopper (one financially able to purchase high end items throughout the year) is most likely to be an Asian or Middle Eastern male aged 25-44 years old with no kids, according to a report from Epsilon and Luxury Institute cited in the Wall Street Journal. The research identifies four types of purchasers of luxury goods:
- Aspirational shopper
- Moments of Wealth’ shopper
- ‘Dressed for the Part’ shopper
- ‘True Luxe’ shopper – Within this category, nearly 60% are male and more than half are single.
Luxury shoppers prefer to shop in-store. According to Luxury Institute’s CEO, a rude or inattentive salesperson is the top reason a consumer doesn’t return to a particular luxury brand.
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