luxury

Which Gen Z Mobile Users Should Retailers Retarget?

  • JOURNAL OF ADVERTISING RESEARCH

Even though it is a common practice in the industry, researchers so far have not reached a uniform conclusion about how or even whether retargeting works. But a new study focused on Gen Z mobile users offers insight into the early stages of decision making, and a multitude of factors that influence these consumers’ perceptions when viewing luxury fashion ads for a second and third time.

Member Only Access

How the Virus Transforms Spending Patterns

The coronavirus has profoundly altered daily life in America, ushering in sweeping upheavals to the U.S. economy. Among the most immediate effects of the crisis? Radical changes to how people spend their money.

Read more »

What’s the Perfect Synergy Between Employees and Technology?

  • CMO BRIEF

Technology is omnipresent in today’s world. Yet, it’s become more difficult to determine what is the best way to utilize it. Businesses want to provide topnotch customer experiences, while maintaining operational efficiency. Customers, meanwhile, require a convenient, responsive, personal experience. So how can companies strike a balance and create the ideal symmetry between employees and technology? The ARF’s Knowledge Center was recently challenged with this question. Here are its findings.

Member Only Access

The Average Luxury Shopper May Surprise You

The true luxury shopper (one financially able to purchase high end items throughout the year) is most likely to be an Asian or Middle Eastern male aged 25-44 years old with no kids, according to a report from Epsilon and Luxury Institute cited in the Wall Street Journal. Read more »