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Hot terms or hotly contested terms? Although “artificial intelligence” and “machine learning” (aka AI and ML) are increasingly part of the marketing conversation, experts debate about how extensively they are being used today. See how leading marketers, agencies and researchers define AI and ML and how they are currently applying these concepts to drive business.
Joan FitzGerald, Analytics, Big Data and Market Research Solutions, Data ImpacX;
Hillary Haley, SVP/Group Director of Research, Analytics + Insights, RPA;
Anita Lynch, VP, Data Architecture & Analytics, Disney|ABC Television Group;
Alice Sylvester, Partner, Sequent Partners; and Audrey Thompson, Senior Director Data Science, Oracle Data Cloud