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AI Workshop logo


More than a Moment: Unlocking the Power of Women’s Sports and Fans

October 22 @ 12:00 pm – 12:50 pm EDT | Virtual

 

Speaker
Charlene Polite Corley
VP, Content & Insights
Nielsen Global Marketing

Bio: Charlene Polite Corley combines data and storytelling to amplify the power of historically excluded audiences. As a Content & Insights Marketing Leader at Nielsen, Charlene connects audience trends, cultural signals and market research to highlight where consumers are
headed and opportunities for brands and programmers to connect through inclusion, from women’s sports to rural America. As the principal researcher for Black/African American audiences in the Nielsen Diverse Intelligence Series since 2021, her work showcases the essential influence of Black America.

Charlene brings over 15 years of experience in sales, client service and market research to her current role. As a thought leader, she has been featured on Good Morning America, Essence, AfroTech, Cannes Lions, SXSW and more. Charlene is a proud HBCU graduate with a BS and MBA from Florida A&M University. She resides in Maryland with her favorite focus group—her husband and their two children.


Speaker
Albert Alcaraz
Vice President, Olympics and World Cup Positioning, Ad Sales Insights & Measurement
NBCUniversal

Bio: Albert Alcaraz serves as Vice President, Sports & Olympics where he leads strategic research and positioning across NBCUniversal’s sports portfolio, spanning annual properties such as Sunday Night Football and the NBA, as well as global tentpoles including the Olympic Games and FIFA World Cup.

He works at the intersection of audience intelligence, marketplace strategy, and advertiser impact, helping shape how NBCUniversal brings sports to market and how brands connect with fans across platforms. His work spans emerging audience behaviors, cultural fandom, cross-platform measurement, and the continued growth of women’s sports.


Speaker

Sara Nettesheim
Associate Director
Kantar’s Global MONITOR team

Bio: Sara Nettesheim is an Associate Director on Kantar’s Global MONITOR team, where she studies consumer and cultural change across 30+ markets worldwide. She specializes in translating global consumer insights into actionable strategies for leading brands, with expertise spanning media, fandom, luxury and emerging consumer trends. Prior to Kantar, Sara held research and strategy roles at Mintel and Digitas.


Speaker
Erin Roston
Senior Manager of Strategy & Analytics
Spectrum Reach

Bio: Erin Roston is Senior Manager of Strategy & Analytics at Spectrum Reach with 20 years of experience uncovering meaningful stories in data.

Erin is focused on the future of advertising and passionate about uncovering the meaningful narratives hidden within data and using them to shape smarter strategy.


Speaker

Jackie Day
Inclusive Insights and Analytics Director, Co-Chair of the Cultural Effectiveness Council
WPP Media

Bio: As Inclusive Insights and Analytics Director at WPP Media, Jackie Day sits at the intersection of data, culture, and strategy, empowering global companies across sectors to unlock new markets. Recognized as an Adweek Media All-Star and ARF Cultural Effectiveness Council Co-Chair, she remains dedicated to amplifying diverse perspectives to drive meaningful, industry-wide progress.


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practice of advertising and marketing

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