Christine Dennis – SVP Client Growth, OptiMine, an Uptempo company
Christine has a robust track record of creating and implementing positive change for clients by leveraging expertise in account management, brand strategy, media planning and buying, digital and social strategy, and analytics. Over nearly 20 years at creative ad agencies, Christine worked with some of the world’s most recognized brands, leading teams on award-winning campaigns for clients like Amazon.com, Travelers, Raymond James, Best Buy, Chrysler, United Airlines, and The Islands of The Bahamas. At Uptempo, Christine leads client growth and the Client Success teams, ensuring each client benefits from Uptempo’s industry-leading, actionable, granular analytics platform to significantly improve marketing efficiency and effectiveness.
David Keyes, Product Manager, OptiMine, an Uptempo company
David brings over 25 years of expertise in advertising, product management, marketing mix modeling (MMM), data architecture, and analytics optimization. During his 15 years at OptiMine Software, David helped the company as it evolved from a bid optimization platform into a recognized marketing mix modeling business and Gartner Magic Quadrant Leader prior to its acquisition by Uptempo. At Uptempo, David serves as Staff Product Manager for Optimization, Analytics, and Data, guiding the strategic evolution of the combined platform and driving its shift toward AI-assisted tooling.
Jay Mattlin – VP, Research/Director of Council Programs, ARF
Jay is a market researcher with extensive experience in designing and managing market research studies, data analysis, and drawing out valuable insights from market research data. His career spans blue chip client companies (Time Inc. NBC, and AOL), industry-leading market research suppliers (Gallup, Knowledge Networks and GfK MRI), and an academic research institute. He has been published in a wide variety of publications (academic journals, a Chinese advertising trade publication, a British advertising industry journal, and The Philadelphia Inquirer). He is a co-inventor on three issued US patents for methods of media exposure.