Media 101 — A Guide to Buying and Selling
FEBRUARY 10 @ 12:00 PM – 1:00 PM EST
Cristina Schlobohm
Director of Communications Strategy
Havas Media
Currently a Director of Comms Strategy at Havas Media working on Sanofi CHC. After graduating from University of Maryland, College Park Cristina moved to NYC and has since had 6.5 years experience in media strategy working with clients such as Verizon Wireless & GSK. During her time on the business she helped craft & support major partnerships such as VZ Livestream of Macy’s Thanksgiving Parade and the Flonase Allergy Tracker with The Weather Channel.
Kara Donahue
Account Executive
Roku
Kara is currently an Account Executive at Roku, responsible for managing sales and agency relationships for America’s #1 streaming platform. Prior to Roku, Kara was a part of the Hulu sales team where she drove revenue across multiple agencies and Fortune 500 advertisers focusing on streaming-first partnerships. She started her career at Nielsen where she participated in the Emerging Leaders rotational program and held a sales role specializing in OTT measurement and analytics with top CTV partners. Kara graduated Magna Cum Laude from the College of the Holy Cross and holds a B.A in Psychology and Spanish.