ABOUT
Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends.
ERWIN EPHRON DEMYSTIFICATION AWARD WINNER
Artie Bulgrin, Media Research Consultant, and former Research Chief at ESPN is the winner of the 2023 Erwin Ephron Demystification Award.
Artie is a veteran ESPN researcher and a friend and mentee of Erwin Ephron himself. This lifetime achievement award is part of the overall ARF Great Mind Awards program, which celebrates those in media or advertising research who demonstrate outstanding business acumen. Duane Varan, the 2022 award winner, CEO, MediaScience, introduced Artie. Duane hailed his colleague’s unparalleled approach to collaboration, saying Artie was instrumental in the creation of Project Blueprint, the Disney Media & Advertising Lab, research on new ad formats and even mobile when it was new. Over the years, he has also mentored several research professionals, many who are operating in the industry today.
“Today the paradigm of measurement has shifted,” Artie said in his acceptance speech, “requiring unprecedented collaboration among all the people in this room and beyond, supported by forums and organizations just like this one, the ARF.”
Artie was honored at ARF’s 2023 AudiencexScience Conference.
AWARD CATEGORIES
The ARF will be awarding honors in five categories:
- Erwin Ephron Demystification Award
Winners of this esteemed lifetime achievement award are accomplished communicators and have the highest level of business acumen, especially in the realm of media and research.
- Chief Marketing Officer Award
A CMO Award winner is a C-suite leader who has embraced research, insights, and data analytics to drive growth, brand value and/or better consumer experience.
- Future Forward Award
The Future Forward Award represents achievement in using innovation to unlock insights about consumer or business trends. It is typically awarded to a team but can be awarded to an individual.
- Young Pro of the Year Award
This Award is in recognition of an outstanding ARF Young Pro who has shown exceptional leadership, important contributions, and potential for future industry impact.
- Journal of Advertising Research (JAR) Award
In recognition of the best JAR papers of 2022 – both academic and practitioner – and editorial board members who made excellent contributions to the quality of peer-reviewed papers.
More details about the categories, including criteria for each, can be found on the categories page.
The JAR, Young Pro of the Year, Future Forward and CMO Award winners will be featured at various ARF events throughout the year. Learn more about the winners and their scheduled events on our events calendar.