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ARF Great Mind Awards




2022 Great Mind Awards Committee

Each category for the ARF Great Mind Awards is reviewed by a separate committee of experts and industry leaders.

Erwin Ephron Demystification Award | Chief Marketing Officer Award | Future Forward Award | Young Pro of the Year | JAR Awards (Best Reviewer & Best Paper,)


Erwin Ephron Demystification Award Committee

Pays tribute to the father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning.

GMA Winner

Josh Chasin

Chief Measurability Officer
VideoAmp

GMA Winner

Huw Griffiths

Global Chief Product Officer
Universal McCann

GMA Winner

Janelle James

SVP, IUU
Ipsos

GMA Winner

Scott McDonald, Ph.D.

CEO & President
ARF

GMA Committee

Steven Millman

SVP, Research & Operations
Dynata

GMA Committee

Jennifer Pelino

EVP Omni Channel Media
IRI

GMA Winner

Radha Subramanyam

Chief Research & Analytics Officer,
CBS Corporation;
President, CBS Vision

GMA Winner

Alice K. Sylvester

Partner
Sequent Partners


Chief Marketing Officer Award Committee

Rewards a CMO (or C-Suite marketing leader) who has embraced research, insights, and data analytics to drive growth, brand value, and/or better consumer experience.

GMA Winner

Martyn Crook

VP, People Analytics
UnitedHealth Group

GMA Committee

Lori Halivopoulos

EVP, Regional Director, Marketing Communications
GfK

GMA Winner

Barbara Kahn

Patty and Jay H Baker Professor of Marketing
The Wharton School

GMA COMMITTEE

Kevin Moeller

Lead, Consumer Insights & Analytics
PepsiCo

GMA Winner

Scott McDonald, Ph.D.

CEO & President
ARF

GMA Winner

Mary Ann Packo

Senior Partner
Hypothesis Group


Future Forward Award Committee

For particular achievement in using innovation to unlock insights about consumer or business trends.

GMA Winner

Chad King

VP Research & Consulting
Escalent

GMA Winner

John Lynch

Executive Director
MSI

GMA Winner

Paul Donato

Chief Research Officer
ARF

GMA Winner

Marjorie Reedy

Team Lead: Experience Design and Research Strategy & Director Vaccines Insights
Merck

GMA Committee

Don Abraham

Partner, Future Brands & Innovation
Kantar


ARF Young Pro of the Year Award Committee

GMA Winner

Bruna Isensee

Senior Research Analyst
Univision

GMA Committee

Jessica Heller

Manager, Strategic Partnerships
Nielsen

GMA Winner

Charolette Lipman

Associate Director, Primary Research
AT&T

GMA Winner

Mustafa Lokhandwala

Data Scientist
Meta

GMA Winner

Jay Mattlin

VP, Research & Council Program Director
ARF

GMA COMMITTEE

Felicity Stevens

European Insight Expert
Nestlé Purina Europe, Middle East & North Africa


Journal of Advertising Research (JAR) Awards


Best Papers & Best Reviewers

The Journal of Adveritising Award — best paper — is selected by the JAR Editorial Board. The best reviewer is hand selected by the Journal’s Editor-in-Chief, John B. Ford of Old Dominion University.

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