“Alice has demystified complex research issues for fellow researchers, marketers and the general public for several decades. She brings her personal sense of style, design and humor to even the most technically befuddling subjects.”

“Alvaro has led the Avocados From Mexico organization through a transformation to become a data-driven marketing powerhouse. With bold moves and approaches driven by research, he is a true innovator in produce product marketing.”

“Merrill commissioned Escalent to execute groundbreaking research to understand gender bias in investing relationships. As biases are unconscious and can’t be measured directly with traditional market research techniques, Escalent designed an innovative multi-method research study to systematically uncover and measure gender bias from multiple angles.”

“Veronica is the driving force behind Nielsen’s Gracenote Inclusion Analytics solution, poised to make a profound impact on representation in the media industry. She is a diversity champion who consistently demonstrates excellence in understanding diverse community needs and representation in content.”

“Jenifer brings a fresh view, certainly that of her generation but also one grounded in profound understanding of humans—how they think, what they need, how to help them. Not only is she focused on humans as it pertains to her work, but she is also focused on the human-centric nature of a team as well and works to lead with empathy and understanding to help her teammates grow.”

JAR Best Reviewers are hand-picked by the Journal’s Editor-in-Chief, John B. Ford of Old Dominion University. This year he chose two academics in Germany who have made excellent contributions to the quality of peer-reviewed papers by providing in-depth, constructive reviews in a consistently timely manner.

“This is a very important piece of work in casting doubt on the wisdom of targeting small niches based on the long tail of digital media.  It shifts the focus back on mass marketing from micromarketing, perhaps a needed perspective given the attention devoted to digital media.” — Henry Assael, New York University Stern School of Business

“This research is quite topical, significant and can spark debate and positive change in existing industry practice.” — Caroline Moraes, Birmingham Business School, Head of Department of Marketing

“This extraordinary work has it all: importance/salience; quantification, conclusions and powerful recommendations re: the GRP and now PRP. The Industry has long known there’s more to ad effectiveness than a simple GRP; this paper shows a meaningful, and already-operationalized replacement/improvement, based on a vast empirical foundation.” — Mike Hess, Hess Consulting

“Very relevant study in an age where short-form commercials are receiving more attention in targeting Gen Zs and Millennials. Highly rigorous approach and extensive literature search. Great implications for implementing combination of long and short commercials.” — Henry Assael, New York University Stern School of Business