2020 WINNERS
Congratulations to all of our 2020 winners!
Erwin Ephron Demystification Award
Pays tribute to the father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning
Josh Chasin – Chief Measurability Officer, VideoAmp
Josh Chasin is a market research and audience measurement veteran with over 35 years of experience 
in all facets of design, development and implementation of syndicated and custom research. Most recently, he was Chief Research Officer at comScore for 12+ years. He holds many honors and has a long list of accomplishments, including bringing methodological credibly to comScore syndicated offerings, MMX and MRC-accredited, and being named one of Advertising Age’s 2012 Media Mavens. He is a past ARF board member and is on the executive committee of the MRC.
Chief Marketing Officer Award
Rewards a CMO who has embraced research, insights, and data analytics to drive growth, brand value, and/or better consumer experience.
Greg Lyons, CMO, PepsiCo Beverages NA
Greg Lyons is Chief Marketing Officer at PepsiCo Beverages North America (PBNA), where he leads 
the holistic business, brand and consumer agenda across PepsiCo’s $22 billion beverage portfolio in the U.S. He took over the role of Chief Marketing Officer, PBNA in January 2017 and since then has launched more than $2 billion in innovation, including LIFEWTR and bubly. Under Greg’s leadership, PBNA has brought numerous new capabilities in house to better leverage data when targeting PBNA marketing efforts. These include consolidating and growing PepsiCo’s first-party database and building a tool to measure and adjust PepsiCo’s media spend in real time.
Future Forward Award
For particular achievement in using innovation to unlock insights about consumer or business trends.
David Berman – Associate Vice President, Digital Content, Market
Research/CI, Advanced Analytics, & Marketing Ops, Merck
Lisa Courtade – Executive Director, Global Customer Insights, Merck
Lisa Courtade currently leads the Global Customer Insights team at Merck & Co, Inc., USA, 
responsible for leveraging insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving medicines and vaccines. A strategic, solutions-oriented business leader with more than 20 years of success delivering customer insights and experiences that drive business results, Lisa has been called a “change agent”, an “innovative disrupter”, and a “creator”, among others, for her efforts to challenge the status quo, harnessing the power of data, technology, behavioral science and emerging capabilities in the service of creating deeper insights and value creating solutions.
Benjamin Gilgoff – Executive Director, Global Customer & Brand Insights, Merck
Benjamin Gilgoff currently leads a team of research professionals who design and execute 
innovative market research initiatives that improve decision making for the Vaccines Franchise at Merck. Over the last 20 years, he has held increasing roles of responsibility working for some of the best-known companies in the industry including Merck, Sanofi and IMS Health, across a range of therapeutic areas and international markets. In addition to speaking engagements at University of Georgia’s MMR program and St. Joseph’s University’s Pharmaceutical MBA program, Benjamin has previously been featured in TMRE and IIeX North America Conferences.
Matthew Bookler – Associate Director, Marketing, Merck
Matthew Bookler has spent almost 25 years in the pharmaceutical industry. He started his career as 
a research biologist in Women’s Health drug discovery while attaining his MBA. Matthew has held positions of increasing responsibility in marketing and sales operations, and has worked for 12 years in market research. Most recently, in 2017, he moved into product marketing, where he currently serves as the US HCP strategy and scientific strategy lead for Belsomra.
Marjorie Reedy – Director, Experience Design & Research, Global Customer Insights, Merck
Marjorie Reedy is a seasoned market research professional with a passion for identifying 
innovative market research solutions that bring the voice of the patient and customer to life. She specializes in developing “Best Practices” for a range of cutting-edge research methodologies, including: neuro-science, social media and virtual reality. In addition to the pharmaceutical industry, Marjorie has expertise in the over the counter and consumer packaged goods sectors. The ARF has honored her with both a Silver David Ogilvy Award and past Great Minds Award for her work. Marjorie is an active member of the ARF Board of Trustees.
Young Pro of the Year Award
Maryann Stockard – Consumer Insights Manager, Zillow Group
Maryann Stockard is a Customer Insights Manager at Zillow Group leading all insight research for 
Zillow Rentals, one of Zillow’s fastest growing businesses. Maryann brings the voice of the customer to decision making, spearheading core projects which include the Rentals B2B Segmentation, where she uncovered and defined the audience to be used as the core strategy for Zillow’s marketing campaign. Prior to joining the Zillow team, Maryann was a Co-Founder and Director of Marketing & HR of Spectrum Consulting Group, Inc. Maryann has a masters of market research from Eli Broad College of Business at Michigan State University and holds a B.A. in marketing from Michigan State University.
Young Pro of the Year Finalist
Aliza Wechsler – Director, Advanced Advertising and Attribution Analytics, A+E Networks
Journal of Advertising Research (JAR) Awards
In recognition of the best JAR papers of 2019 – both academic and practitioner – and of editorial board members who made excellent contributions to the quality of peer-reviewed papers.
Best Academic Paper of 2019:
“Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Effectiveness”
Eun Sook Kwon – Assistant Professor of Advertising, Rochester Institute of Technology School of Communication
Eun Sook Kwon is an assistant professor of advertising in the School of Communication at Rochester 
Institute of Technology. Her research, which focuses on consumer engagement in social media, advertising and media engagement and replication, can be found in several academic journals in the U.S. and abroad.
Karen Whitehill King – Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor at the University of Georgia Grady College of Journalism and Mass Communication
Karen Whitehill King is a Jim Kennedy Professor of New Media and a Josiah Meigs Distinguished 
Teaching Professor at the University of Georgia’s Grady College of Journalism and Mass Communication. She is currently serving as Past-president of the American Academy of Advertising (AAA). Karen’s research, published in a number of academic journals, focuses on advertising industry issues and health communication. Prior to her academic career, she was a media planner and a research supervisor at FCB/Chicago.
Greg Nyilasy – Director of the PhD Program in Marketing and Entrepreneurship and fellow of the Wade Institute of Entrepreneurship, both at the University of Melbourne, Australia
Greg Nyilasy is Director of the PhD Program in Marketing and Entrepreneurship and fellow oftheWade 
Institute of Entrepreneurship, both at the University of Melbourne, Australia. His research interests are innovation/entrepreneurship, sustainability and technocognition (how new technologies such as AI, VR/AR, social media influence consumer information processing and behavior). In addition to his academic endeavors, Greg has consulted for a variety of blue chip global companies, including adidas, BMW, General Mills, MasterCard and Microsoft and many others.
Leonard N. Reid – Professor Emeritus of Advertising at the University of Georgia and Affiliate Professor of mass communication at Virginia Commonwealth University.
Leonard N. Reid is Professor Emeritus of Advertising at the University of Georgia and Affiliate 
Professor of Mass Communication at Virginia Commonwealth University. He is a former editor of the Journal of Advertising, a fellow of the American Academy of Advertising, and a recipient of the Academy’s Outstanding Contribution to Research in Advertising award. His research on replication practices, food advertising effects, pharmaceutical advertising and media engagement has appeared in a variety of academic journals.
Best Academic Paper of 2019 Finalist:
“Best Measures of Attention to Creative Tactics in Advertising: When Do Attention-Getting Devices Capture or Reduce Attention?”
Steven Bellman – MediaScience Research Professor, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Magda Nenycz-Thiel – Research Professor, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Rachel Kennedy – Research Professor and Associate Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Nicole Hartnett – Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Duane Varan – CEO, MediaScience
Best Practitioner Paper of 2019:
“Allocating Spending on Digital-Video Advertising: A Longitudinal Analysis across Digital and Television”
Nazrul I. Shaikh – SVP, Market Fusion Analytics
Nazrul I. Shaikh is a Senior Vice President at Market Fusion Analytics. He has worked closely with 
Fortune 500 firms on data engineering and developing econometeric models of consumer purchase behavior. His work also includes grants with the Department of Defense for the collection and analysis of unstructured data from online search queries and social media for predicting the behavior of large groups. Nazrul’s research in marketing and applied statistics is widely published, and two open-source tools he developed have been downloaded more than 15,000 times since they were released in 2016–2017.
Mahima Hada – Associate Professor of Marketing and Director of Marketing Analytics Programs, Baruch College, CUNY
Mahima Hada is Associate Professor of Marketing and the Director of Marketing Analytics Programs 
at Baruch College, City University of New York. Her widely published research focuses on using data to analyze company’s marketing strategies, especially strategies related to customer acquisition through referrals in B2B and B2C markets. Prior to academia, Mahima worked in sales and marketing at the French software company, Dassault Systèmes.
Niva Shrestha – SVP Marketing Effectiveness, Nielsen, Inc.
Niva Shrestha is SVP, Marketing Effectiveness at Nielsen. She coauthored this research at Market 
Fusion Analytics. Niva has 20 years of experience in advanced analytics, providing thought leadership and strategic consulting to Fortune 100 and Fortune 500 clients. Her expertise includes marketing mix modeling, digital attribution and revenue management in CPG, retail, technology and restaurant services.
Best Practitioner Paper of 2019 Finalist:
“The Impact of Rational, Emotional, and Physiological Advertising Images on Purchase Intention: How TV Ads Influence Brand Memory”
Charles Young – CEO and founder of Ameritest
Christian Otto – Senior Marketing Analyst at Backcountry.com
Brian Gillespie – Associate Dean for Student Success and Associate Professor of Marketing, University of New Mexico Robert O. Anderson School of Management
Best Reviewer:
JAR’s Best Reviewer Award goes to an individual who has made an excellent contribution to the quality of peer-reviewed papers by providing in-depth, constructive reviews in a consistently timely manner. The decision is made by Editor-in-Chief John B. Ford.
Angeline Close Scheinbaum, Dan Duncan Professor in Sports Marketing and Associate Professor of Marketing, Clemson University (Clemson, S.C.), and Director of Social Media, American Marketing Association and Academy of Marketing Science.
Angeline Close Scheinbaum is the Dan Duncan Professor in Sports Marketing and Associate Professor 
of Marketing, Clemson University, in Clemson, S.C. She is also Director of Social Media for the American Marketing Association (AMA) and Academic of Marketing Science (AMS). Angeline specializes in consumer psychology, integrated brand promotion and sponsorship in the contexts of sport and online consumer behavior. Her work won the AMA’s Sports SIG Paper of the Year and AMS’ DeLozier Best Paper, and can be found in a number of academic journals, as well as in books such as Online Consumer Behavior: Theory and Research in Social Media, Advertising & E-Tail, and The Dark Side of Social Media: A Consumer Psychology Perspective.