Congratulations 2026 ARF David Ogilvy Award Winners!
These campaigns highlight the power of research and insights behind impactful campaigns.
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Core Power: Champion Your RecoveryFairlife LLC/Core Power Entrant Company: Doner |
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‘This is Progress’ by Freestyle LibreAbbott Laboratories Entrant Company: VML |
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Pharmaceuticals |
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Cultural Fluency |
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“What Science Can Do”AstraZeneca Entrant Company: Edelman |
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Pharmaceuticals |
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Get Your Auto Glass NowAuto Glass Now/Driven Brands Holdings Inc. Entrant Company: Erich & Kallman |
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Automotive |
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Stories Worth RetellingChase Sapphire Reserve Entrant Company: JP Morgan Chase & Company |
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Financial Services & Insurance |
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Where You Get Your Medicine Matters (WYGYMM)®CVS Health Entrant Company: Ipsos |
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Health & Personal Care |
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Zelle® When It Counts: Here for YouEarly Warning Services, LLC / Zelle® Entrant Company: Pereira & O’Dell |
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Financial Services & Insurance |
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Core Power: Champion Your RecoveryFairlife LLC/Core Power Entrant Company: Doner |
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Food & Beverage |
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Best Brand Transformation |
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Yes Bueno: Out of this World (Kinder Bueno)Ferrero Entrant Company: Ipsos |
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Best New or Emerging Brand |
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Beyond AI Optimism: From Time Savings to Sparking TransformationEntrant Company: Hypothesis Group |
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Business-to-Business |
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Abuelita’s Food TruckGulf States Toyota Entrant Company: Erich & Kallman |
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Automotive |
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Loaded WordsHe Gets Us Entrant Company: Come Near |
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Cultural Fluency |
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Social Responsibility |
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Ni Perdón, Ni PermisoHeineken USA/Dos Equis Entrant Company: Lopez Negrete Communications |
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Cultural Fluency |
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Elevando Lo Que Sigue, Elevating What’s NextHyundai Palisade Entrant Company: Lopez Negrete Communications |
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Automotive |
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Sainsbury’s? Are We Made of Money?J Sainsbury’s PLC/Sainsbury’s Entrant Company:Ogilvy UK |
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International (For-Profit) |
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A Whole Big ThingKaiser Permanente Entrant Company: Droga5 |
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Health & Personal Care |
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Zeize The Day: Yes SeasonKenvue/Zyrtec Entrant Company: Doner |
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Health & Personal Care |
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The New “Sleep Easy” CampaignMattress Firm Entrant Company: iSpot.tv |
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Retail & Restaurants |
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A Minecraft Movie MealMcDonald’s Entrant Company: NIQ |
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Community & Fandom |
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M365 with Copilot CampaignMicrosoft Entrant Company: Vital Findings |
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Best Use of Emerging Technology |
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So Much MoreNationwide Entrant Company: Ogilvy |
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Financial Services & Insurance |
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Stop the SheddingPantene Entrant Company: Procter & Gamble |
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Health & Personal Care |
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The Choice: Super Bowl 2026 – PepsiPepsiCo Entrant Company: The Magnetic Collective |
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Food & Beverage |
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Still Got It + EverbluePfizer/Pfizer Adult Vaccines Entrant Company: Publicis Health |
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Pharmaceuticals |
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Live CloserPurina ONE LiveClear Entrant Company: Avrett Free & Ginsberg |
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Health & Personal Care |
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Seat At The TableRealtor.com Entrant Company: BrandComms.AI |
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Electronics & Tech |
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Best Use of Emerging Technology |
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Just Moi by Juicy CoutureRevlon Entrant Company: Ipsos |
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Fashion, Beauty & Home |
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With Love, Italy: Disrupting the Rules of Latecomer MarketingSanpellegrino / Nestlé Entrant Company:Ogilvy |
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Food & Beverage |
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Best Brand Transformation |
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Launch to LegacySouth Carolina Commerce Entrant Company: 9Rooftops |
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Government, Public Service & Non-Profit |
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Courage to Be RealTapestry/Coach Entrant Company: Human Made Machine |
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Fashion, Beauty & Home |
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Agree to AgreeThe Ad Council Entrant Company: Ad Council |
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Government, Public Service & Non-Profit |
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They’re Back, and They Wanta FantaThe Coca-Cola Company/Fanta Entrant Company: Ogilvy UK |
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International (For-Profit) |
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SnowstormTravelers Insurance Entrant Company: Travelers Insurance |
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Financial Services & Insurance |
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Trust the Pros the Pros TrustTruGreen Entrant Company: VML |
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Best Brand Transformation |
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Professional Services |
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By America’s SideVolvo Group/Mack Trucks Entrant Company: Stein |
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Business-to-Business |
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Make It with WahlWahl Clipper Corporation / Wahl Professional Entrant Company: VML |
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Business-to-Business |
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Small Budgets |
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Crave Thy CastleWhite Castle Entrant Company: GSD&M |
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Retail & Restaurants |
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Don’t Settle for MEHYouTube TV Entrant Company: Youtube |
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Sports, Media & Entertainment |
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Note: The ARF secures permission from entrants in the David Ogilvy Awards to store submitted case studies in our archives and to make them available to the public for educational and internal research purposes (the “Permitted Purposes.”) However, the ARF does not secure the right to further sublicense, permit third parties to publish or otherwise commercialize the case studies. Should you want to make use of a case study beyond the Permitted Purposes, you may also need to direct your request to the owner of the case study in order to secure the proper permission.