Congratulations 2025 ARF David Ogilvy Award Winners!
These campaigns highlight the power of research and insights behind impactful campaigns.
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You Can’t Stop My DriveToyota Motor North America Entrant Company: Burrell Communications Group |
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Solar Savings – Turning Sunlight into Skin ProtectionBeiersdorf / NIVEA Entrant Company: |
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Best Consumer Experience |
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Maseerat Cadillac (Cadillac Parade)Cadillac Entrant Company: |
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Community & Fandom |
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LumpDolls: Timeless Craft for Timely ChecksCarrefour Entrant Company: |
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Social Responsibility |
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It’s Gotta Be A CFP®Certified Financial Planner Board of Standards Entrant Company: |
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Financial Services & Insurance |
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For Every Golden MomentCorona Cero / ABInBev Entrant Company: |
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Food & Beverage |
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Best New or Emerging Brand |
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#MyHairAMiModoDove Hair/Unilever Entrant Company: |
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Cultural Fluency |
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Not TodayENHERTU/Daiichi Sankyo & AstraZeneca Entrant Company: |
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Pharmaceuticals |
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Wanta Fanta?Fanta / The Coca-Cola Company Entrant Company: |
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Food & Beverage |
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The OnesGrainger Entrant Company: |
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Business-to-Business |
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It’s Better with BlockH&R Block Entrant Company: |
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Professional Services |
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Best Brand Transformation |
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When Sally Met Hellmann’sHellmann’s/Unilever Entrant Company: |
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Food & Beverage |
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The Leave of Absence: Reframing Grief. Redesigning Policy. Rewriting the SystemIts Her Way Entrant Company: |
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Business-to-Business |
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The Performance ParadoxJaguar Land Rover/Defender Entrant Company: |
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Automotive |
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Best Use of Emerging Technology |
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Time to ReadKinokuniya Entrant Company: |
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Retail & Restaurants |
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Not InvitedLas Vegas Convention and Visitors Authority Entrant Company: |
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Travel |
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Smarter AI For YouLenovo Entrant Company: |
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Business-to-Business |
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Electronics and Technology |
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2025 Breakfast Launch for Asian American ConsumersMcDonald’s Entrant Company: |
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Retail & Restaurants |
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Ruby BloomsNana Entrant Company: |
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Best Consumer Experience |
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Addressing the “Pad Shame” That Women Carried in the UAENana Entrant Company: |
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Community & Fandom |
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Health & Personal Care |
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When the Clock Strikes DinnerNestlé/Stouffer’s Entrant Company: |
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Food & Beverage |
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Paze Brand Campaign LaunchPaze Entrant Company: |
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Best New or Emerging Brand |
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Got Them TogetherPfizer Unbranded COVID-19 Entrant Company: |
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Pharmaceuticals |
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DETERMINEDPresbyterian Healthcare Services Entrant Company: |
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Health & Personal Care |
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Do You Double Shampoo?Procter & Gamble Entrant Company: |
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Health & Personal Care |
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Made of CaribbeanSandals & Beaches Resorts Entrant Company: |
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Travel |
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ProtecTasbih – The World’s First Sanitizing Prayer BeadsSAUDIA Airlines Entrant Company: |
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Cultural Fluency |
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Meet Me @the Mall™Simon Property Group Entrant Company: |
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Retail & Restaurants |
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AmbitionsSoFi Entrant Company: |
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Financial Services & Insurance |
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That’s a Big FlexSouthwest Airlines Entrant Company: |
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Travel |
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Love, Your MindThe Ad Council Entrant Company: |
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Government, Public Service & Non-Profit |
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Some Things Come With Age. Some Others Don’t.The Alzheimer’s Association Entrant Company: |
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Cultural Fluency |
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LitterbackTidy Cats Entrant Company: |
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Fashion, Beauty & Home |
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You Can’t Stop My DriveToyota Motor North America Entrant Company: |
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Cultural Fluency |
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There’s Only OneTravelers Championship Entrant Company: |
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Sports, Media & Entertainment |
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Hidden HeroesU.S. Department of Veteran Affairs Entrant Company: |
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Government, Public Service & Non-Profit |
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The Question that Changed 3.3 Million LivesU.S. Department of Veteran Affairs Entrant Company: |
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Government, Public Service & Non-Profit |
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Social Responsibility |
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On Our WayUber Entrant Company: |
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Electronics and Technology |
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We Get it. Life Happens.Verizon Entrant Company: |
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Best Brand Transformation |
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Electronics and Technology |
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Daisy vs ScammersVirgin Media O2 Entrant Company: |
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Best Use of Emerging Technology |
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Electronics and Technology |
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“Walla Visa?”: Turning a Cultural Phrase Into a PartnershipVisa Entrant Company: |
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Financial Services & Insurance |
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Walgreens “Full House”Walgreens Entrant Company: |
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Cultural Fluency |
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The Magic of SundayYouTube Entrant Company: |
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Sports, Media & Entertainment |
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Note: ARF secures permission from entrants in the Ogilvy Awards to store submitted case studies in our archives and to make them available to the public for educational and internal research purposes (the “Permitted Purposes.”) However, the ARF does not secure the right to further sublicense, permit third parties to publish or otherwise commercialize the case studies. Should you want to make use of a case study beyond the Permitted Purposes, you may also need to direct your request to the owner of the case study in order to secure the proper permission.