Current Issue Summary
March 2023 (Vol. 63, Issue 1)

Editor’s Desk
Introducing 2023 JAR Research Priorities: An Industry-Informed List of Advertising Topics Where Research Is Needed Most

FEATURE ARTICLES

How Do Taxes on Car Sales Affect Television Advertising Strategies? A Model for Predicting Advertising Intensity around Emissions-Related Tax Changes

Do Customer Ratings Influence Consumers Who Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations and Perceptions

Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power of Negative Character Endorsers

An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment

Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging the Underrepresentation of Older Women in Ads

A Guide to Graphic Design for Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness