Current Issue Summary
June 2024 (Vol. 64, Issue 2)

Editor’s Desk
Tips to Help Professionals Publish in JAR

FEATURE ARTICLES

The Impact of Advertising On a Company’s Stock Price: Conditions for Positive, Neutral, Negative, And Reverse Effects

Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads: How Dynamic Images and Messaging Drive Scent Perception and Purchase Intention

Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model

How Virtual Reality Can Increase Effectiveness of Prosocial Advertising: Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Donations

Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance: When It Comes to Radio Advertising, Less Is More

Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers

Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding