JAR in the News
2023
Navigating the World of Programmatic Video Advertising
Deadline News, November 27, 2023
The Right Content Management System Is Key to an Effective Digital Signage Solution
Biz Tech Magazine, November 7, 2023
Study: ASMR-Inspired Advertising on New Media Can Be More Effective Than Traditional Media
UF College of Journalism and Communications, October 25, 2023
Make Products More Human if Launching Them Abroad
WARC, October 19, 2023
Looking for a Way to Mix Book Smarts with Street Smarts
The Message (Campaign), October 13, 2023
The Power of Awe
The Media Leader, October 5, 2023
Marketers’ Brand Safety Tactics May Not Be Enough: Here’s What the Numbers Say
Marketing Dive, September 21, 2023
Why Cutting Media Budgets Is Bad Business?
Money Times, September 17, 2023
Ads Are More Effective when Repeated in a Block
WARC, September 15, 2023
Positive Environmental Images Motivate People to Take Action
WARC, September 1, 2023
Agencies Need to Get Better at Integrating Creativity across Teams
WARC, August 28, 2023
Could Trump Be Forced To Shut Down Truth Social if Convicted or Elected?
Forbes, August 18, 2023
Quantifying Market Share Loss when Brands Go Dark
WARC, August 14, 2023
Watch Your Video Ad Placement to Avoid Irritating Viewers
WARC, July 21, 2023
Brand Slogans Need to Be Clear and Creative
WARC, July 13, 2023
Revolutionizing Marketing: Unveiling the Power of Marketing Mix and 4C Marketing
Medium, July 6, 2023
Online Customer Ratings Continue to Influence Post-Purchase
WARC, July 6, 2023
Be Cautious of Using Too Many Paid Sponsorships on Instagram
WARC, July 3, 2023
Being Highly Creative Pays Off in Digital Advertising
WARC, June 30, 2023
B2B Marketing Doesn’t Have to Be B2Boring
Channel Futures, June 29, 2023
Latest in Influencer Marketing: Why It’s Time to Think Small
Phys.org, June 29, 2023
Why a Great TV Viewer Experience Is about More than Creative
ANA, June 23, 2023
Ad Spend Not Only Factor in Perceptions of Brand Quality
WARC, June 16, 2023
Pop Songs Are Getting Sadder
Psychology Today, June 13, 2023
How Creative AI Might Impact the Advertising Industry
WARC, June 2, 2023
New Effectv Research Shows Summer TV Advertising May Boost Share of Voice By As Much as 36%
Business Wire, June 1, 2023
Unexpected Ads Gain Attention but Make Sure It’s the Right Sort
WARC May 26, 2023
Obit: Long-Time Ad Industry Researcher, Editor Bill Cook, Dead At 80
MediaPost, May 22, 2023
‘Bad Boys’ Not So Bad for Advertising
WARC, May 22, 2023
Ads That Ignore Older Women Are Missing Out
WARC, May 2, 2023
Artie Bulgrin Receives Advertising Research Foundation’s Erwin Ephron Demystification Award: ARF Also Announces Journal of Advertising Research Best Reviewer and Best Paper honorees
PRWeb, April 24, 2023
Time to Get Ready for the Artificial Intelligence CEO
O’Dwyer’s, March 13, 2023
YouTube Influencers Promoting Junk Food To Kids
Forbes, February 17, 2023
U.S. Rollout Is Ascential to Ad Net Zero, Er, I Mean Essential
MediaPost, February 7, 2023
Trump Is Returning To Facebook – Should Measures Be Taken to Keep Him In Check?
Forbes, January 27, 2023
Ad-Free or Ad-Full? Streaming and the Media Diet Dilemma
University of VA Darden Ideas to Action, January 27, 2023
Navigating Grocery Coupons in 2023
Canadian Grocer, January 20, 2023
5 Great (and Underrated) Songs about Cities
Big Think, January 14, 2023
2022
Sports Fans Spotlight: FIFA Men’s World Cup Viewers Talk Far More About Advertisers and Sponsors
Agility PR Solutions, December 22, 2022
ARF Journal Issues Call for Attention, Partners with TVision So Experts Can Research It
MediaPost, December 14, 2022
Reasons to Take Advantage of the 2022 Holiday Shopping Season
The Good Men Project, December 10, 2022
Top Advertising Jingles of All-Time
Medium, December 8, 2022
What We Know about Scheduling TV Ads
WARC, November 2022
No Red Or Blue Wave Despite Social Media Predictions
Forbes, November 19, 2022
A Complete Guide to Social Media Influencers
Hackernoon, November 4, 2022
Score a Goal by Leveraging Soccer Fans for Marketing and Brand Engagement
Engagement Labs, October 28, 2022
Kanye West’s Ugly Break-up with Adidas and Gap Shows the Risks of Celebrity Partnerships
CNN, October 25, 2022
How Artificial Intelligence Is Shaping the Future of Copywriting
Writing Cooperative, October 22, 2022
Who Is in the sample? An Analysis of Real and Surrogate Users as Participants in User Study Research in the Information Technology Fields
PeerJ, October 21, 2022
What’s Holding Back Creativity in Marketing?
RetailWire, October 24, 2022
Can Roadblock Advertising Be the Brahmastra for Netflix?
Brand Equity, September 30, 2022
Sitting Comfortably?
Medium, September 15, 2022
Social Media Now Used to Vet Gun Applicants in New York State
Forbes, September 12, 2022
Understanding the Impact of “Branded Moments” in TV Ads
Warc/The Feed August 11, 2022
How to Use BeReal to Grow Your Audience
Zenmedia, August 11, 2022
How Embracing a Greater Cause Benefits Brands/Doing It for the Right Reasons
Wrayward, July 28 2022
USD Professor Colin Campbell Named Editor-in-Chief of Journal of Advertising Research
USD News Center, July 21, 2022
How Creative Directors View the Impact of Digital Media
Warc/The Feed, July 21, 2022
ARF Names New Editor for Journal
MrWeb, June 21, 2022
‘Journal Of Advertising Research’ Names New Editor-in-Chief
MediaPost, June 21, 2022
The ARF Appoints Colin Campbell as Next Editor in Chief for Journal of Advertising Research
Ashlee Humphreys from Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications to serve as inaugural MSI Liaison Editor for JAR
ARF PRESS RELEASE, 6/21
The Six Audiences for Influencer Content
Warc/The Feed, June 9, 2022
Marketing Is Never More Vital Than in a Bad Economy
Adweek, May 4, 2022
Consumers Reveal Their Most Loved Brands, Based on Both Online and Offline Sentiment
Agility Solutions, March 11, 2022
Beauty and Personal Care Brands Dominate in Engagement Labs’ Fifth Annual Ranking of America’s ‘Most Loved’ Brands
Happi, March 7, 2022
How Guerilla Marketing Impacts Share Prices
WARC, February 17, 2022
How to Make Smarter Ads as Consumer Attention Gets Shorter and More Divided
Medium.com, February 22, 2022
Advertisers Can Find Power in the Dark
Practicalecommerce.com, January 27, 2022
Should Your Brand Use AI?
California Business Journal, January 27, 2022
2021
Notable Celebrities Featured in Profile by Sanford Ad Campaign
InForum, December 5, 2021
How to Realize the Full Potential of Sustainability in Marketing
B2BMarketing, November 26, 2021
VideoByte and IRIS.TV partner to Bring Enhanced Contextual Enablement to CTV
Rapid TV News, November 17, 2021
101+ Brand Strategy Market Research Tools for Building Powerful Brands
Just Creative, October 11, 2021
Business Briefs: Pandemic Entrepreneurs, Guerrilla vs. Ambush Marketing
The Metropreneur, October 11, 2021
Setting Up Your Out-of-Home Advertising for Success
A List Daily, October 1, 2021
Circling Back on the ROI of Using Jargon in Marketing
Iterable, September 28, 2021
Has Digital Killed Traditional Advertising and Media?
Online Marketing Scoops, September 26, 2021
Qualitative Research in Branding with Duane Varan
Branding Driven Digital, September 6, 2021
ARF: The Two Media Strategies for Ad Attention
Media Village, August 26, 2021
When Brands Stop Advertising
Analytic Dashboards, August 11, 2021
“Heart First. Wallet Second.”
Medium.com/Prime Movers Lab, August 3, 2021
Possible Biases in Surveys
Towards Data Science, July 22, 2021
Why Home Team Fans Are So Valuable to Sponsors
Forbes.com, July 7, 2021
The Most Racist Ad of All Time
The Good Men Project, July 6, 2021
The Burden Hollywood Puts on Black Storytellers (And How to Fix It)
RogerEbert.com, June 14, 2021
5 Proven Secrets for Launching an Exciting Brand in 2021
Social Media Explorer, May 25, 2021
Connecting at Scale: Is It Possible?
Good to SEO, May 20, 2021
One Of These Things Is Not Like The Other: Vice Calls To End ‘Data Discrimination’
Mediapost, May 6, 2021
Gender Bias in Advertising: Does it Matter?
Greenbook, April 29, 2021
Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
Mediapost, April 13, 2021
Hiking Leadership Forward – Creativity
Hike It Forward, April 7, 2021
What makes some ads more shareable than others?
Retail Wire, March 18, 2021
Introducing Research Tuesdays: Tuesday’s daily brief: New perspectives on the eternal question
MarTech Today, March 2, 2021
What Makes Some Ads More Shareable Than Others?
business a.m., February 28, 2021
The ROI on Sponsorship: How to Evaluate Nontraditional Marketing Opportunities in Yachting Competitions
Forbes, February 9, 2021
What makes some ads more shareable than others?
Phys.org, February 5, 2021
How brand ‘personalities’ can impact sponsorship ROI
WARC, February 5, 2021
Digital Wearout: Pandemic Fatigue Hits Advertising
Intouchsol.com, January 26, 2021
Confident Collaboration: The challenge we face in every recession is that knowing the right thing to do and actually doing it are two very different things.
MarketingSociety.com, January 20, 2021
TV Is a Better Media Buy Than It Ever Has Been. Here’s the Evidence.
MediaVillage, January 14, 2021
Let’s ask a better question: Why doesn’t advertising work (more often)?
WARC, January 4, 2021
Connecting at Scale: Is It Possible?
Good to SEO, January 3, 2021
2020
Research Cooperators (Polls, Surveys, Panels) are Different from Non-Cooperators
MediaVillage, November 19, 2020
TV ads may benefit from targeting light users
WARC, November 13, 2020
Tips for making better six-second ads
WARC, November 6, 2020
Understanding the New Contextual Age of Advertising
MediaVillage, November 9, 2020
How athlete sponsorship can impact stock prices
WARC, October 30, 2020
How brands can assess sponsorship pricing
WARC, October 23, 2020
Native Ads Need to Stand Out From Editorial Content
WARC, October 16, 2020
How Food Ads Can Tap Into Olfactory Senses
WARC, October 2, 2020
How Ads and Pricing Shape Results for DTC Pharma Brands
WARC, September 25, 2020
How Physical Activity Affects Advertising Receptiveness
Medium.com, August 17, 2020
How Low-Quality Giveaways Can Hurt Brands
WARC, August 14, 2020
What Counts More than CPM Is Cost per Engagement
MediaVillage, August 13, 2020
Study Finds Both Conservative & Feminist Women React “Positively” to Sexualised Advertising”
Bandt.com, August 7, 2020
How Attitudes towards Feminism Shape Responses to Sexualised Advertising
WARC, August 7, 2020
Advertisers May Be Wasting Money on Music Choices
WARC, July 31, 2020
Strong Insights Led to More Emotional Creative Work
WARC, July 24, 2020
Virtual Production Tours Have Positive Impact on Consumers
WARC, July 16, 2020
“Corporate Allies” Can Make an Impact with Gay and Lesbian Consumers
WARC, July 10, 2020
Political Ideology Shapes Reaction to LGBTQ Images in Ads
WARC, July 3, 2020
Bucking Gender Stereotypes in Ads Pays Off
WARC, June 19, 2020
Why TV Ads Need Persuasion Rating Points
Brandcom.ng, June 5, 2020
How Public Service Ads Can Make an Impact
WARC, May 29, 2020
Balancing context and creative for COVID-19 messaging
WARC, May 15, 2020
How consumer perception impacts cause marketing
WARC, May 8, 2020
Networks Underselling Context, Threatening Survival of the Upfront
MediaVillage, May 7, 2020
Study: Radio Listeners May Not Be Trying So Hard to Avoid Commercial Breaks
Inside Radio, May 5, 2020
No One Hears Commercials
Radioink.com, May 3, 2020
Radio ad avoidance may be lower than assumed
WARC, May 1, 2020
Why do creative ideas get rejected?
WARC, April 24, 2020
Brands aren’t science projects
Mediacom, April 22, 2020
Paid search ads should avoid one-size-fits-all strategy
WARC, April 17, 2020
What the Academics Say about Advertising in a Recession
Billboard Insider, April 3, 2020
Report: Branded apps have consumer appeal
IAB Smart Brief, March 23, 2020
“Real” models make an impact on Instagram
WARC, March 6, 2020
How speech delivery speed impacts audio ads
WARC, February 28, 2020
How brand passion can impact consumers
WARC, February 21, 2020
Cross-media effects differ by market
WARC, January 31, 2020
Cosmetics ads should avoid scientific jargon
WARC, January 24, 2020
Facebook ads must provide ‘social’ and ‘intrinsic’ value
WARC, January 17, 2020
Why USA Today’s Ad Meter will get the Super Bowl wrong — again
Marketing Dive, January 8,2020
2019
What drives electronic word of mouth on Facebook
WARC, December 20, 2019
Marketers must prove financial value of assets like brands
WARC, December 13, 2019
How consumers respond to ads in news content
WARC, December 6, 2019
Quality creative and share of voice boost QSR sales
WARC, November 22, 2019
How to measure ad response with young audiences
WARC, November 15, 2019
How Media Neutrality Affects Creativity
WARC, November 1, 2019
Pretesting Animatic TV Ads Can Be Effective
WARC, October 25, 2019
Why Amazon Is about to Upend the 70-billion TV Ad Market
emarketer.com, September 18, 2019
It Ain’t Easy Selling Green
Ecowatch, September 8, 2019
Tips for Effective Native Advertising
WARC, August 16, 2019
How to Segment e-Commerce Shoppers
WARC, August 9, 2019
How Faces Enhance the Impact of Print Ads
WARC, August 2, 2019
Going Green? Not So Easy for Mainstream Brands
Phys.org, August 1, 2019
The Impact of e-Cigarette Marketing on Social Media
WARC, July 26, 2019
The Advertising Potential of Wearable Tech
WARC, July 19, 2019
Adolescent Perceptions of Black-Oriented Movies
WARC, July 12, 2019
How DVR Is Changing the World of TV Advertising
Phys.org, July 11, 2019
How Six-Second TV Ads Capture Attention
WARC, June 28, 2019
How Age Shapes Response to CSR Ads
WARC, June 14, 2019
How Ads Protect Auto Brands’ Market Share
WARC, June 7, 2019
How Physiological Appeals Work for QSR Ads
WARC, May 24, 2019
How Brands Can Tackle the Fake News Threat
WARC, May 17, 2019
How the ‘Commercial-Zapping Effect’ Impacts TV Ads
WARC, May 3, 2019
Why Media Context Matters for Successful Ads
WARC, April 26, 2019
Soundless Video Ads Require a Rethink
WARC, April 29, 2019
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
AdWeek, April 17, 2019
Digital Video Scores in the Short Run, TV in the Long Haul
WARC, April 5, 2019
Time to Rethink Neuromarketing; It’s No Longer Just Snake Oil
AdAge, April 3, 2019
Multicultural research has not kept pace with culture
WARC, 3/22/19
Surprising don’ts for cause-related marketing
Marketingdive, 3/18/19
A new ‘wearout’ standard for a new era of advertising
WARC, 3/15/19
How should the impact of advertising research be measured?
WARC, 3/8/19
Mobile ads need a “one second strategy”
WARC, 3/7/19
The neuromarketing debate: a harsh criticism and fervent defence
Marketing, 3/5/19
How biometrics can track attention to TV ads
WARC, 3/1/19
Outdoor ads could drive customer retention
WARC, 2/22/19
How many impressions lead to a conversion?
DMN, 2/18/19
Walled gardens, social media impede marketing-mix models
WARC, 2/15/19
How specificity boosts green advertising
WARC, 2/1/19
Event marketing may boost young brands
WARC, 1/25/19
How Bluetooth can unlock the mystery of outdoor reach
WARC, 1/18/19
Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer
Forrester, 1/15/19
It Takes More Than Cartoons to Get Kids to Eat Healthy
Cynopsis Media, 1/14/19
How models impact print ad effectiveness
WARC, 1/11/19
The best digital marketing stats we’ve seen this week
Econsultancy, 1/4/19
How ‘Data Dualism’ Impacts Consumers
WARC, 1/4/19
2018
Brands should balance ‘warmth’ and ‘competence’
WARC, 12/21/18
New digital study measures what matters at scale
WARC, 12/7/18
Great creative gives advertisers an edge
WARC, 11/30/18
How ‘green guilt’ influences consumers
WARC, 11/16/18
Hispanic Radio Podcast: Tackling ‘No Hispanic’ Dictates
Radio + Television Business Review, 11/14/18
The best digital marketing stats we’ve seen this week
eConsultancy, 11/9/18
Ad Frequency: Familiarity Breeds Intent
Adotas, 11/9/18
How emotional and informational ads perform in print
WARC, 11/9/18
What’s the Frequency? Advertisers Deal with Conflicting Data
Ad Age, 11/7/18
Hispanic CMO Thought Leaders Report: Making Waves
Hispanic Market Overview, 11/5/18
How print and online flyers impact consumers
WARC, 11/2/18
Brands Shouldn’t Believe Everything They Read About Themselves Online
Harvard Business Review, 10/17/18
The Perception And Reality Of Multicultural TV Ad Bias
MediaPost, 10/12/18