Current Issue Summary
June 2024 (Vol. 64, Issue 2)
Editor’s Desk
Tips to Help Professionals Publish in JAR
In the June issue of the Journal of Advertising Research, Editor-in-Chief Colin Campbell offers guidance for professionals looking to transition from applied to theory-focused research submissions. Fresh from attending the ARF’s AUDIENCExSCIENCE and SHOPPER 2024 conferences, Campbell reflects on the essential differences, noting that while applied research targets specific business challenges with direct market implications, theory-focused research seeks to develop universally applicable knowledge across varied advertising contexts. He emphasizes the importance of contributions that extend theoretical boundaries and provides detailed advice on structuring articles to enhance their theoretical impact. Campbell concludes with additional tips and the welcoming stance of the journal towards both full-length articles and brief research notes, encouraging practitioners to collaborate with academic partners to enrich their submissions.