Current Issue Summary
June 2022 (Vol. 62, Issue 2)
Editor’s Desk
New Investigations Into Creativity, Data Sharing and Influencers: High-Impact Themes and Contributors Propel Advertising Scholarship Forward
This is the last solo editorial by Editor-in-Chief John B. Ford. In September, Dr. Ford will share the writing of these pages with his incoming successor, Colin Campbell of the University of San Diego. Ford’s reflection on the past eight years (the first three sharing co-executive editorship with Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science beginning in 2014)—and on the impactful themes of this issue of JAR—evoke the vast changes that have taken place during his tenure. “It has been quite a run,” Ford writes. “The introduction of social media and proliferating media platforms as an integral part of marketing art and science has altered the nature of our profession, and, in doing so, brought new dimensions to the JAR,” while the COVID-19 pandemic “disrupted the way brands stay in touch with their audiences.”