Current Issue Summary
Dec 2020 (Vol. 60, Issue 4):

Editor’s Desk
New Insights in Advertising Strategy
The December issue of the JAR offers an array of studies benefiting both academics and practitioners, “as we continue to provide a bridge between scholarship and practice,”  Editor-in-Chief John Ford writes. Synthesizing four of the edition’s 10 papers, Ford notes how “exciting (it is) to see new partnerships between scholars and practitioners along with cross-institutional author teams—both of which are staples in the six decades of the Journal’s history.”

Read the full article here