Current Issue Summary
March 2021 (Vol. 61, Issue 1)

Editor’s Desk
New Advances in Advertising Research
Editor-in-Chief John Ford describes the material featured in this edition of the JAR: “content that is current and provides a bridge between scholarship and practice.” So timely are these “evidence-based papers that keep track of the evolving field of marketing, even as they honor and respect long-established traditions,” he notes. Ford concludes with his annual acknowledgement of the Journal’s behind-the-scenes, ad-hoc reviewers, flagging each by name and affiliated institution. In 2020, some 40 subject-matter specialists gave “freely of their time and effort to balance out the reviewing burden for our regular board members.”

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