Current Issue Summary
December 2022 (Vol. 62, Issue 4)

Editor’s Desk
Where to Next? Honoring My Predecessor’s Work and a Plan for Continued Improvements

FEATURE ARTICLES

Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity

How Advertising Expenditures Affect Consumers’ Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category- and Country-Level Moderators

Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism and Culture Positioning on Brand Evaluations

How the Impact of Social-Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention

Are Consumers Moved by a Crying Tree or a Smiling Forest? Effects of Anthropomorphic Valence and Cause Acuteness in Green Advertising

The Impact of Victims’ Imagery on Charity Crowdfunding Campaigns: How Photos of Victims Doing Nothing to Help Themselves Elicit Fewer Donations