Current Issue Summary
Dec 2020 (Vol. 60, Issue 4):

Editor’s Desk
New Insights in Advertising Strategy

FEATURE ARTICLES
A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact

Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP

Why Do Some Advertisements Get Shared More than Others? Quantifying Facial Expressions to Gain New Insights

Advertising on Mobile Apps vs. the Mobile Web: Which Delivers Better Advertisement Recognition and Willingness to Buy?

Click-Through Behavior across Devices in Paid Search Advertising: Why Users Favor Top Paid Search Ads and Are Sensitive to Ad Position Change

A New Benchmark for Mechanical Avoidance of Radio Advertising: Why Radio Advertising Is a Sound Investment

Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? Why Advertisers Should Consider Consumers’ Physical Activity when Planning Ad Campaigns

Consumer Reactions to Animal and Human Models in Print Ads: How Animals and People in Ads Influence the Purchase-Decision Journey

Does Athletes’ Performance Influence a Sponsor’s Stock-Market Value? Assessing the Effects of Sponsored Athletes Who Represent Japan in International Tournaments

The Role of Empathy and Efficacy in Public Service Announcements: Using Narratives to Induce Bystander Intervention in Domestic Violence