About JAR
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by the World Advertising Research Center (WARC) for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research.
Articles Access Tips …
ARF members, you must be logged in at thearf.org:
- Click on “Get Articles” in menu at right: You will be redirected to WARC’s JAR site (journalofadvertisingresearch.com), where as an ARF Member, you can search for and download articles free of charge.
- Articles awarded Best Paper are free of charge whether or not you are a Member (At the JAR site, go to Articles tab, then JAR Best Paper).
- Digital First articles are published in advance of print. (Click on Digital First prompt on the JAR site homepage to get the latest research.)
- Members having access issues should email membership@thearf.org
JAR Editorial Board members who are not ARF members, please sign in directly at JAR site using your editorial board logins. If you need assistance, please reach out to Alan Saywood at alan.saywood@warc.com.