About JAR
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by Taylor and Francis Group for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice, and academics at all levels of research.
Articles Access Tips …
ARF members, you must be logged in at thearf.org:
- Click on “Get Articles” in menu at right: You will be redirected to Taylor and Francis’s JAR site (https://www.tandfonline.com/journals/ujar20), where as an ARF Member, you can search for and download articles free of charge.
- Members having access issues should email membership@thearf.org