Current Issue Summary
Dec 2020 (Vol. 60, Issue 4):

A 60-Year Bibliographic Review of the Journal of Advertising Research: Perspectives on Trends in Authorship, Influences, and Research Impact
Researchers Terrence Brown (KTH Royal Institute of Technology), and Andrew Park and Leyland Pitt (both from Simon Fraser University) used the Web of Science database to produce a 60-year examination of the authors, institutions, publications, countries, citations, and author collaborations that comprise the cumulative output of the JAR, between 1960 and 2019. The numbers are impressive: During this period, 2,241 papers were published by 2,928 authors—with an annual average of 38 articles. Each of the articles was cited 19.62 times, on average. What’s more, many co-author teams have been built across universities, advertisers, and agencies, producing boundary-spanning insights—all of this illustrated in a series of colorful interactive bibliographic maps created using specialized software. (The maps are available online only).

Among the takeaways:

• The JAR has been an excellent forum for publications by international scholars over the years, with England, Australia, Canada, and France being the largest source countries, after the United States.
• An analysis of the most frequently used words (omitting prepositions, articles, and pronouns) in the full run of papers, revealed that “impact,” “model,” “information,” “behavior” and “attitude” were top of mind for our authors.
• Such in-depth “bibliometric reviews offer a portrait of the Journal as it stands and the direction that it might be taking.”
• This is crucial for the advancement of research, as these reviews can “inform our full audience as to what may still be worth pursuing, as well as what may no longer be relevant.”

 

Read the full article here.