ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Future States & AI
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2025 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • CMO Briefs
    • September 2026: Journal of Advertising Research

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • YP Connect
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • ARF at 90
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • Press Kit
  • ARF in the Press
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Young Pros Spotlight

Naomi Naik

What is your role / current company?
Associate Director, Growth Analytics/ Omnicom Media Group Holdings

If you could offer one piece of advice to other young professionals, what would it be?
Don’t wait for someone else to give you permission to become the person you want to be professionally! Early in your career, it’s easy to think there’s a prescribed sequence: get the right title, earn the promotion, become an expert, and then you’ll have the credibility to pursue bigger ideas. I’ve learned that a lot of growth happens in the opposite direction: take on the project before you feel completely ready, develop a point of view outside of your job description, build relationships beyond your immediate circle, and create things that demonstrate what you’re capable of. Your career is bigger than your current role, and the more you treat yourself as the architect of it rather than the recipient of it, the more opportunities you create.

What has been your proudest professional achievement to date?
My proudest professional achievement has been growing from someone who could produce strong analysis into someone who can shape the strategic conversation around it. One of the most rewarding parts of my current work has been taking complex healthcare and marketing data, identifying the story underneath it, and using that to influence how senior stakeholders think about growth and investment. I’m proud of the fact that I’m no longer just answering the question I’m given: I’m often helping define what the right question should be. That shift, from analyst to strategic partner, has probably been the most meaningful marker of my growth so far.

How has mentorship played a role in your career journey?
Early in my career, I thought mentorship was primarily about learning how to be better at the job in front of me. As I’ve progressed, I’ve realized the best mentors do something different: they help you understand which skills are worth developing, where your strengths are more distinctive than you realize, and when you may be ready for an opportunity before you’ve fully convinced yourself that you are. That has been particularly meaningful for me because my career has evolved across analytics, strategy, marketing, and healthcare. Mentors have helped me see those experiences not as separate chapters, but as a point of view I can uniquely bring to the work. And now, as I become more senior, I think about mentorship as something I have a responsibility to pay forward. I try to give junior colleagues not just tactical advice, but context so they can build their own POVs: why a decision is being made, how to navigate ambiguity, or how to advocate for an idea. Because ultimately, good mentorship doesn’t just help someone succeed within the system; it helps them learn how to navigate it with agency.

What is your dream job? If money were no object, what would you do?
Honestly, probably still analytics. I love the field. But if I could pick something purely for fun, I’d be an analogist: giving analogies for a living, the way philosophers did before modernity turned everything into specialists.


THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

Meet other Featured Young Pros

 

Log-in and complete this form to be considered for a Young Pros Spotlight feature.

YP Spotlight Form

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • YP Connect
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • E-Newsletters
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

Young Pros Spotlight Form

  • Log-in and complete this form to be considered for a Young Pros Spotlight feature.
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content