Carolyn Bisson
Executive Director, Research,
Warner Bros Discovery

Passionate about staying at the forefront of the ever-changing entertainment and media landscape, I have spent the past 20+ years as a researcher and strategist with expertise in the television and streaming ecosystem. I lead innovation in designing and executing large-scale primary research initiatives that uncover evolving consumer viewing behaviors and inform content development, distribution, and monetization strategies across platforms. Currently, I serve as Executive Director, Research, at Warner Bros. Global Insights & Analytics, where I spearhead research initiatives that inform the development, production, marketing, and sales of syndicated content. I leverage advanced analytics tools, including Nielsen and third-party platforms, to transform complex datasets into actionable insights. https://www.linkedin.com/in/carolyn-bisson/

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Tania Missad
EVP, Insights, Strategy & Analytics,
Sony Pictures Entertainment

With over 25 years of experience harnessing the voice of the consumer to drive brand strategy, enduring innovation, award-winning content, and brand equity. Proven track record of success with the world’s most beloved brands and Fortune 100 companies, including Warner Bros, Harry Potter, DC, Looney Tunes, Hanna-Barbera, Cartoon Network, Adult Swim, P&G, Pfizer, Johnson & Johnson, Neutrogena, Barbie/Mattel, AT&T, and, most recently, HBO Max Kids.

Lead a large team of researchers who drive consumer-centric strategy and insights for various businesses. Have had the privilege of leading strategic insights and research across all phases of the business cycle – from trends and early ideation to new product and content development to advertising/promos/launch and activation research. Expertise in youth consumers (children, teens/tweens, millennials), CPG, beauty, entertainment, and themed experiences. Extensive experience with global, multi-country, and multicultural research. Currently focused on the entertainment landscape – from linear to SVOD audience insights, content development and show testing, network/platform performance and analysis, digital platform insights, segmentation and brand health, and entertainment brand/franchise strategy.

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Tracy Adams, Ph.D.
Senior Director of Research & Insights,
ARF

Tracy Adams, PhD, is Senior Director of Research & Insights at the ARF, where she leads the organization’s research agenda and advances industry-wide initiatives across advertising and marketing. With a background in sociology and cultural studies, she brings a critical, interdisciplinary lens to advertising and marketing research.

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Rachael Feigenbaum
SVP, Events,
ARF

Rachael Feigenbaum joined the ARF in 2010 and serves as Senior Vice President of Events. She oversees program content and attendee experiences. Her responsibilities include conceptualizing and executing in-person and virtual programming, building and managing judging committees, and engaging board members in events. She also spearheads the ARF Women in Analytics Group, which hosts events and community-building initiatives throughout the year. Prior to the ARF, Rachael led a portfolio of events at the DMA and, before that, at Forbes Conferences. She holds a B.A. in English and Russian Literature from the University of California at Santa Cruz and an M.A. in International Relations from Columbia University.

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