Tracy Adams, Ph.D.
Senior Director of Research & Insights,
ARF

Tracy Adams, PhD, is Senior Director of Research & Insights at the ARF, where she leads the organization’s research agenda and advances industry-wide initiatives across advertising and marketing. With a background in sociology and cultural studies, she brings a critical, interdisciplinary lens to advertising and marketing research.

---

Carolyn Bisson
Executive Director, Research,
Warner Bros Discovery

Passionate about staying at the forefront of the ever-changing entertainment and media landscape, I have spent the past 20+ years as a researcher and strategist with expertise in the television and streaming ecosystem. I lead innovation in designing and executing large-scale primary research initiatives that uncover evolving consumer viewing behaviors and inform content development, distribution, and monetization strategies across platforms. Currently, I serve as Executive Director, Research, at Warner Bros. Global Insights & Analytics, where I spearhead research initiatives that inform the development, production, marketing, and sales of syndicated content. I leverage advanced analytics tools, including Nielsen and third-party platforms, to transform complex datasets into actionable insights. https://www.linkedin.com/in/carolyn-bisson/

---

Claire Browne
VP of Research,
Adelaide Metrics

Claire joined Adelaide in 2024 after 16 years as VP/Director of Media Research at RPA, a large independent full-service agency.  Clients included American Honda Motor Company, La-Z-Boy Furniture Galleries, CoStar Group, and ARCO Gas.  Prior experience in media research and client management in sell-side organizations including Ampersand, SONY and Razorfish.  Member of the Advertising Research Foundation Board of Trustees. Past member of the Media Rating Council’s Television Committee and the 4As Media Measurement Committee.

---

Alison Drenning
VP – TV Audience & Content Research & Insights,
Warner Bros. Television Group

View Bio.

---

Rachael Feigenbaum
SVP, Events,
ARF

Rachael Feigenbaum joined the ARF in 2010 and serves as Senior Vice President of Events. She oversees program content and attendee experiences. Her responsibilities include conceptualizing and executing in-person and virtual programming, building and managing judging committees, and engaging board members in events. She also spearheads the ARF Women in Analytics Group, which hosts events and community-building initiatives throughout the year. Prior to the ARF, Rachael led a portfolio of events at the DMA and, before that, at Forbes Conferences. She holds a B.A. in English and Russian Literature from the University of California at Santa Cruz and an M.A. in International Relations from Columbia University.

---

Tania Missad
EVP, Insights, Strategy & Analytics,
Sony Pictures Entertainment

With over 25 years of experience harnessing the voice of the consumer to drive brand strategy, enduring innovation, award-winning content, and brand equity. Proven track record of success with the world’s most beloved brands and Fortune 100 companies, including Warner Bros, Harry Potter, DC, Looney Tunes, Hanna-Barbera, Cartoon Network, Adult Swim, P&G, Pfizer, Johnson & Johnson, Neutrogena, Barbie/Mattel, AT&T, and, most recently, HBO Max Kids.

Lead a large team of researchers who drive consumer-centric strategy and insights for various businesses. Have had the privilege of leading strategic insights and research across all phases of the business cycle – from trends and early ideation to new product and content development to advertising/promos/launch and activation research. Expertise in youth consumers (children, teens/tweens, millennials), CPG, beauty, entertainment, and themed experiences. Extensive experience with global, multi-country, and multicultural research. Currently focused on the entertainment landscape – from linear to SVOD audience insights, content development and show testing, network/platform performance and analysis, digital platform insights, segmentation and brand health, and entertainment brand/franchise strategy.

---

Sandy Padula
VP, Head of Enterprise Research & Consumer Insights,
The E. W. Scripps Company

For more than three decades, Sandy Padula has helped shape some of television’s most beloved brands by bringing audience insight, fandom, and storytelling to culture-defining networks. As Vice President of Enterprise Research and Consumer Insight at E.W. Scripps, she serves as a trusted voice of the consumer, transforming research into bold business decisions that help Scripps connect more deeply with audiences and identify new opportunities for growth. Long before “data-driven” became a buzzword, Sandy was an early champion of integrating consumer sentiment and data insight into bold content, brand and platform decisions for prominent television networks. Today, she’s breaking new ground by embedding AI into insights to amplify the customer voice across Scripps’ local television stations and premium national sports and entertainment networks. Just as important as her professional accomplishments is her commitment to people. A passionate mentor and advocate for women leaders, Sandy has served on the WICT Atlanta Board, guides students and lectures at the University of Southern California and the University of Alabama, and dedicates herself to helping others build meaningful careers in media. She lives in Atlanta with her husband and three children.

---

Beatriz Ribeiro
SVP, Client Success,
Mediaprobe

Beatriz Ribeiro is SVP of Client Success at Mediaprobe, where she leads the company’s U.S. client strategy and partnerships across media, entertainment and advertising. She works closely with leading networks, streaming platforms and advertisers to help them better understand how audiences engage with content and advertising through biometric and second-by-second measurement.

---