2024 Board of Directors & Trustees ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors MSI Trustees | CIMM Board of Directors ARF Board of Directors Scott McDonald, Ph.D. CEO & President, ARF Nishat Mehta C-Level Executive, Board Member, Advisor & Investor Chair Mary Ann Packo Senior Partner, Hypothesis Group Immediate Past Chair Mark Truss Chief Research Officer, Wunderman Thompson Vice Chair Tim Perzyk Global VP of Marketing & Research Global Business Marketing & Research, X Treasurer Abby Mehta SVP, Marketing Insights & Media Analytics Executive, Bank of America Secretary Sean Bruich Vice President, Global Consumer Science & Insights, Nike Pete Doe Chief Research Officer, Nielsen Chris Fosdick Managing Partner, The Cambridge Group Bill Livek CEO & Executive Vice Chairman, Comscore Carl Mela T. Austin Finch Foundation Professor of Marketing, Duke University Kirti Singh Chief Analytics, Insights & Media Officer, P&G Andy Smith Senior Vice President Consumer Insights, Flowers Foods Radha Subramanyam, Ph.D. President and Chief Research & Analytics Officer, CBS Christine Turner Privacy, Measurement & Analytics Lead, Google ARF Board of Trustees Tina Allan Global Chief Data & Intelligence Officer, FCB Risa Andersen Head of North America Media and Data, PepsiCo Vassilis Bakopoulos SVP, Head of Industry Research, MMA Global Neha Bhargava Director, Advertising Research, Meta Charlotte Blank Chief Marketing Officer, Jaguar Land Rover NA Chris Bruderle VP, Industry Insights & Content Strategy, IAB Renee Cassard Chief Research Officer, Omnicom Media Group Keri Degroote SVP of Research & Analytics, SXM Media Colleen Fahey Rush EVP & CRO, Paramount Amy Fenton Head of Ad Solutions, MarketCast Lindsay Franke President & Service Line Cluster Leader NA, Ipsos Colleen Funkey Vice President Consumer Insights, Estee Lauder Companies Dr. Joetta Gobell SVP, Data Strategy and Insights, Dotdash Meredith Huw Griffiths Global Chief Product Officer, UM Vijoy Gopalakrishnan SVP, Product Management, Innovation Products and Media Intelligence Suite , Circana Natasha Hritzuk VP, Global Consumer Insights, Warner Bros. Discovery George W. Ivie Executive Director, Media Rating Council, Inc. Renuka Iyer Director, Market Research, Microsoft Ashwini Karandikar EVP, Media & Data, 4A’s Helen Katz SVP, Research, Publicis Media Melissa Kim Senior Director, Brand & Employee Research, Best Buy John Lee Chief Data Officer, Advertising & Partnerships, NBCUniversal Gregg Lindner President of Americas, GfK Chairman, MRI-Simmons Joint Venture John Marson SVP, Managing Director, Horizon Media Jed Meyer SVP, Media Solutions Leader, Kantar Steven Millman Global Head of Research & Data Science, Dynata Tomomi Mimura Global and North America Media Insights Lead, Unilever Kyle Papanikolas Senior Director Global Insights, McDonald’s Jorge Ruiz Global Head of Marketing Science, TikTok Roberto Ruiz EVP, Research, Insights & Analytics, TelevisaUnivision Stephanie Scalice Senior Market Research Manager, LinkedIn Michael Schoen EVP and GM, Marketing Solution, TransUnion David Shiffman EVP, National Research & Analytics, iHeartMedia Nancy Smith President & CEO, Analytic Partners Audrey Steele EVP, Ad Sales Research, Insights and Strategy, FOX Malcolm L. Stewart Principal, Advanced Analytics AT&T Cole Strain VP, Head of Research & Development, Samba TV Nicole Whitlow Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool Corporation Marta Williams VP, Insights, UnitedHealth Group Edwin Wong SVP Insights & Innovation, Vox Media MSI Board of Trustees Mike Anderson VP, Market Research, Global Brand , Fiserv Lisa Courtade Executive Director, Global Business Insights & Analytics , Organon Martyn J Crook VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group William Donnelly VP Market Insights and Customer Experience , Penske Truck Leasing Andrew Doyle Global Lead, Business Analytics & Intelligence, Vizient Anna Estlund Senior Director of Insights & Strategy, Pernod Ricard Kristin Federico Head of Personalization Strategy & Enablement, The Vanguard Group Anjan Haalder Director, Media Sciences, Comcast David Kaul Managing Director, Data, Measurement & Analytics, Google Caroline Lesage Director Marketing Capabilities Development / Director Orange Marketing Business School, Orange Olivia Lioi Global Senior Director, Marketing Science, Nike John G. Lynch, Jr. Distinguished Professor, Leeds School of Business, University of Colorado-Boulder Abby Mehta SVP Marketing Insights and Media Analytics, Bank of America Satya R. Menon EVP, Analytic Practice, Kantar Robert Moakler Quantitative Researcher, Meta Elena Pinakatt Vice President, Global Marketing Analytics, The Coca-Cola Company Radha Subramanyam Chief Research and Analytics Officer, CBS; President, CBS Vision, CBS Corporation David Torgerson Chief Analytics Officer, Sentra Healthcare Dr. Matthias Unfried Head of Behavioral Science, Nuremberg Institute for Market Decisions Hongjie Wang SVP Analytic Innovation, PNC Financial Services Uri Weg Global Head of Measurement Research, Pinterest Hannah Wilder Manager – Analytics and Insights, Domino’s Pizza Ali Winterberger Marketing Intelligence Analytics , AmWay Helen Wolf, Ph.D. Senior Global Director, Consumer Experience Insights, Colgate-Palmolive ARF Charitable Foundation Board of Directors Moneesha Banerjee Executive Vice President, Ipsos North America Andrea Bertels Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation Nielsen Kristin Branch Director of the A.C. Nielsen Center for Marketing Analytics and Insights, Wisconsin School of Business Louis Jones Media & Marketing Consultant Scott McDonald, Ph.D. CEO & President, ARF Jed Meyer SVP, Media Solutions Leader, Kantar Nancy Smith President & CEO, Analytic Partners Linda Vytlacil, Ph.D. Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University