Tuesday, December 1, 1:00 – 2:30pm EST
AGENDA
1:00–1:05pm
Welcome
Rachael Feigenbaum – SVP, Events, ARF
1:05–1:15pm
Measuring Workplace Diversity
An overview of Kantar’s Inclusion Index, a broad framework of how corporate employees rate their own companies to help track and measure their own progress in developing an inclusive and diverse workplace on a global scale.
Satya Menon – Managing Partner, Brand & Marketing ROI Practice, Kantar
1:15–1:35pm
Belonging in the Workplace
Key findings from Coqual’s workplace equity and inclusion studies and measures that can be adopted to address racism in the workplace.
Julia Taylor Kennedy – EVP and Lead Researcher, Coqual
1:35–1:45pm
Products & Partnerships for Different Voices
Learn about initiatives iHeart Media has been embarking on to create partnerships and develop products that provide a platform for differing voices (and in particular from under-represented groups).
Yesenia Bello – SVP, Multicultural Sales, iHeart Media
1:45–1:55pm
An Insider’s View in Toyota’s Marketing Diversity Toolkit
Hear what tools Toyota Marketing has embraced to activate diversity. From the tracking of production talent to partnering with specialized advertising agencies and utilizing Toyota Team Members’ insights, Toyota Marketing utilizes a wide array of tools to ensure they authentically connect with their consumer.
Siani Kiyonaga – Senior Manager, Brand, Growth Audiences, Toyota Motor NA
1:55–2:05pm
Driving Diversity with Data
Gain insight into W2O’s approach to reducing bias in research. From data collection to activation, learn how W2O is ensuring diversity is represented into their everyday work.
Jillian Guiglotto – Senior Director, Integrated Intelligence, W2O
2:05–2:25pm
Panel discussion with Q&A
Yesenia Bello – SVP, Multicultural Sales, iHeart Media
Jillian Guiglotto – Senior Director, Integrated Intelligence, W2O
Siani Kiyonaga – Senior Manager, Brand, Growth Audiences, Toyota Motor NA
Moderator: Satya Menon – Managing Partner, Brand & Marketing ROI Practice, Kantar
2:25–2:30pm
Closing
Rachael Feigenbaum – SVP, Events, ARF