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David Ogilvy Awards


2015 ARF David Ogilvy Award Winners
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Pantene!

Here are the 2015 winners by category.

GRAND OGILVY AWARD

Beautiful Hair Whatever the Weather
BRAND: Pantene
Download case study »

ALCOHOL & BEVERAGE

 

GOLD

Brewer on Doorstep
BRAND: Keurig
Download case study »

 

SILVER

Brewing Up Multiplatform Insights
BRAND: Starbucks / The Voice
Download case study »


APPLIANCES, ELECTRONICS & TECHNOLOGY

GOLD

Early Life Program
BRAND: Cox Communications
Download case study »

 

SILVER

Best Black Friday Ever
BRAND: Samsung
Download case study »


AUTOMOTIVE

GOLD

Jan at the Front Desk
BRAND: Toyota
Download case study »

 

SILVER

Consumer Campaign
BRAND: BMW Motorrad
Download case study »


ENTERTAINMENT & SPORTS

GOLD

Who’s In?
BRAND: College Football Playoff on ESPN
Download case study »

 

SILVER

Key & Peele Season 4: Where You At?
BRAND: Comedy Central
Download case study »


FASHION, STYLE & BEAUTY

GOLD

Beautiful Hair Whatever the Weather
BRAND: Pantene
Download case study »

 

SILVER

Make Up Bag Remix
BRAND: Make Up For Ever
Download case study »


FINANCIAL SERVICES

GOLD

BankAmericard Better Balance Rewards
BRAND: Bank of America
Download case study »

 

SILVER

Random Acts of Service
BRAND: Johnson Insurance
Download case study »


FOOD & GROCERY

GOLD

See a Different Side
BRAND: Knorr
Download case study »

 

SILVER

Deliciously Different – You Be the Judge
BRAND: Cracker Barrel
Download case study »


GOVERNMENT & NONPROFIT

GOLD

Meet a Shelter Pet
BRAND: The Shelter Pet Project
Download case study »

 

SILVER

Fearless Challenge
BRAND: The Canadian Cancer Society
Download case study »


HEALTH & PERSONAL

GOLD

Making Healthy Contagious
BRAND: Emergen-C
Download case study »

 

SILVER

Calls for Dad
BRAND: Dove Men+Care
Download case study »


HOUSEHOLD

GOLD

Dirt Is Good
BRAND: Omo
Download case study »


PHARMACEUTICAL

GOLD

Making Healthy Contagious
BRAND: Emergen-C
Download case study »

 

SILVER

Body Language
BRAND: XELJANZ
Download case study »


PROFESSIONAL SERVICES

GOLD

Accenture Strategy and Accenture Digital Launch
BRAND: Accenture
Download case study »


RETAIL & ECOMMERCE

GOLD

Show Your Joe
BRAND: Kmart / Joe Boxer
Download case study »

 

SILVER

Life’s Defining Moments
BRAND: Ritani
Download case study »


TRAVEL & LEISURE

GOLD

Vamos A Pescar
BRAND: The Recreational Boating & Fishing Foundation (RBFF) / Joe Boxer
Download case study »

 

SILVER

AAA Stories
BRAND: AAA
Download case study »


  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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