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David Ogilvy Awards


2009 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Frito-Lay!

Here are the 2009 winners by category.

GRAND OGILVY AWARD

The Orange Underground
BRAND: Cheetos/Frito Lay
Download case study »

RESEARCH ACHIEVEMENT AWARD

Obama for President
BRAND: Obama for America
Download case study »

RESEARCH INNOVATION AWARD

Where Amazing Happens
BRAND: NBA
Download case study »

AUTOMOTIVE

 

GOLD

Putting Old Luxury on Notice
BRAND: Audi
Download case study »

 

SILVER

If Looks Could Kill
BRAND: Toyota
Download case study »


BEVERAGES & ALCOHOL

 

GOLD

Postcards
BRAND: Nabob Coffee
Download case study »

 

SILVER

Damn Right
BRAND: Canadian Club Whisky
Download case study »


BUSINESS-TO-BUSINESS

GOLD

New Day, New Office
BRAND: Microsoft
Download case study »

 

SILVER

Meet the Affluencers
BRAND: Bravo
Download case study »


FINANCIAL SERVICES

GOLD

Opportunities for All
BRAND: Bank of America
Download case study »

 

SILVER

Visa CSI 4
BRAND: Visa
Download case study »


GOVERNMENT, NONPROFIT & PUBLIC SERVICE

GOLD

Obama for President
BRAND: Obama for America
Download case study »

 

SILVER

Another Reason I Love New York
BRAND: I Love New York
Download case study »


HEALTHCARE

GOLD

¿Cómo Estás?
BRAND: Evercare
Download case study »

 

SILVER

Fashionable Fiber
BRAND: Benefiber
Download case study »


HEALTH & PUBLIC SERVICE

GOLD

Ex: Re-Learn Life Without Cigarettes
BRAND: Ex
Download case study »

 

SILVER

True Dads
BRAND: Spike TV
Download case study »


INTERNATIONAL

GOLD

The Longer Term Effects of Seatbelts’ Advertising
BRAND: Road Safety
Download case study »

 

SILVER

Dove Campaign for Real Beauty
BRAND: Dove
Download case study »


MULTICULTURAL: BANKING & INSURANCE

GOLD

Hacia Adelante!
BRAND: Bank of America
Download Case Study »

 

SILVER

MiAllstate.com
BRAND: Allstate
Download case study »


MULTICULTURAL: CONSUMER & HEALTH

GOLD

Best of Both Worlds
BRAND: Honey Nut Cheerios
Download Case Study »

 

SILVER

Bruja
BRAND: Toma Leche/California Milk Processor Board
Download case study »


PACKAGED GOODS

GOLD

The Orange Underground
BRAND: Cheetos/Frito-Lay
Download case study »

SILVER

Open for Fun
BRAND: Ritz Crackers
Download case study »


PERSONAL CARE

GOLD

Next BIG Thing – Lashblast Mascara
BRAND: COVERGIRL
Download case study »

 

SILVER

Couples Campaign
BRAND: K-Y® YOURS+MINE®
Download case study »


RETAIL & ETAIL

GOLD

Continental Airlines Strategic Online Optimization
BRAND: Continental Airlines
Download case study »

SILVER

Walmart’s Earth Month 2008
BRAND: Walmart
Download case study »


SPORTS, ENTERTAINMENT, & MEDIA

GOLD

Where Amazing Happens
BRAND: NBA
Download case study »

SILVER

In Plain Sight
BRAND: USA Network
Download case study »


  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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    Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review

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    Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising

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    Age Classification

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    An Investigation into the Impact of Advertising on the Price of Consumer Products

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