On May 21, the ARF Women in Analytics hosted a special luncheon during SHOPPER 2025, focused on the critical topic of Equitable AI. Industry leaders discussed how they are prioritizing equitable AI to enhance customer engagement, strengthen brand reputation, improve ad performance, and build stronger trust with consumers. Attendees gained actionable insights and had the […]

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At this Insights Studio, researchers from institutions worldwide will present pioneering work that addresses pressing issues in the advertising industry today. First, a new study reveals how agency creativity is shaped by client incentive structures, offering nuanced insight into how competitive pitches and compensation models affect the quality of advertising work. Next, a qualitative exploration […]