How do clients and users of insights see the market in 2020?

It is an understatement to say that we have all had to adapt our business practices this year, as a result of COVID-19.  As a consequence, there is now a need to understand how buyers and users of insights see the market – the opportunities and the challenges.

ESOMAR, NewMR and Confirmit have established a global partnership of more than 20 organisations, who are all reaching out to their members, contacts and clients to conduct a short survey to benchmark our sectors performance, and to establish targets for improvement.

Everybody who takes part in the survey will be able to register FREE for the ESOMAR Insights Festival which runs from 14-17 September, where we hope to share some topline findings. The registration link is here, please follow the process and use your Free registration code, which is: INSIGHTSFESTIVAL2020_CLIENTSURVEY_FDF 

In addition, you can also register to receive a free copy of the final report and keep an eye out for our exclusive Client Talk Show (Brands / Clients Connect), which is launching in September, too!

The link for the survey, which should take you less than 10 minutes to complete, is here.

Note that in this study we are only looking for the views of clients/users of insights and market research. If your organisation commissions and uses research, then we’d like to hear from you.

Because so many organisations are working together you may receive several invitations from different organisations. Please only take the survey once. We are using technical solutions to help ensure the integrity of the research, but your assistance is greatly appreciated.

Thank you in advance for your participation, and please don’t forget to register for the Insights Festival and your free copy of the results.