A design, logo, word, brand name, or other expression that is meant to identify a product/brand and differentiate it from others. This is considered to be intellectual property. It is similar to a logo or wordmark, but a trademark is typically registered with the government (as denoted by the symbol ®) or pending registration (as denoted by the symbol ™). Registration signals that the marks are intended for exclusive use by the owner and will generally be protected in terms of copyright/usage.