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ARF DASH: Annual TV Universe Study

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Re-Edit

February 03, 2020

The act of modifying advertising elements after an initial edit with the aim of improving the advertisement’s performance.

Creative Council
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Creative Glossary

Council Members

ARF CREATIVE COUNCIL GLOSSARY WORKING GROUP:

Dr. Carl Marci, Chair (formerly Nielsen, currently Companion MX)

Dr. Melanie E. Bednar (Mars)

Dr. Hillary Haley (RPA)

Danielle Kolberg (Nielsen)

Debbie Medvinsky (Nielsen)

Elissa Moses (formerly Ipsos, currently BrainGroup Global and HARK Connect)

Dave Walker (Ipsos)

Editor:

Robert Walker (Surveys & Forecasts, LLC)

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PRESS

Keeping Up With The Ever-Changing Language Of Marketing Forbes, 2/21/2020
ARF Releases Comprehensive Glossary of Creative Testing Terms MediaVillage, 2/24/2020

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