In media and market research, questions that provide a set of pre-coded answers that research participants can choose from (for example, yes/no, scale from 1 to 10, yellow/green/blue/red, excellent/good/fair/poor, etc.). Advantages of using closed-ended questions include, among others, the ability of participants to answer questions quickly and the ability of researchers to code and statistically analyze answers more easily, compared to open-ended questions (see “Question, Open-Ended”). Also referred to as “Question, Fixed-Alternative,” “Question, Structured” or “Structured Response.”