In media and market research, the condition in which the way that individuals were chosen for a research study makes it impossible for them to be completely representative of the population of interest. (See “Selection Effect” and “Bias, Sampling.”)
In media and market research, the condition in which the way that individuals were chosen for a research study makes it impossible for them to be completely representative of the population of interest. (See “Selection Effect” and “Bias, Sampling.”)