The percent of people who claim to remember an ad to which they have previously been exposed, when presented with the ad or elements of it. Recognition is an aided measure of memory or awareness. [See “Aided (ad or brand recall, awareness)”].
The percent of people who claim to remember an ad to which they have previously been exposed, when presented with the ad or elements of it. Recognition is an aided measure of memory or awareness. [See “Aided (ad or brand recall, awareness)”].