Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable insights into best practices and real-world case studies to help build, power, and calibrate MMMs. Featured Speakers Carolyn AlerPrincipal Measurement Lead Google View Bio Emily […]

Attendees joined us in NYC for two workshops – a morning session tailored for professionals without a background in coding, and an afternoon session for data scientists, analysts, engineers, and other data science professionals – that highlighted how to utilize LLMs to analyze example datasets. Additionally, attendees had the chance to participate in real-time AI […]

On August 21, experts from Meta and the Kellogg School of Management at Northwestern University shared practical steps to achieve better measurement in an era of evolving data availability. Attendees walked away with new practical approaches for understanding marketing impact – whether they have access to robust experimentation. ACCESS EVENT CONTENT Featured Speakers Neha Bhargava […]

On August 1, participants in the 2024 ARF Women in Analytics mentorship program heard tips about how to grow and maintain their relationships. Our partner, Jamie Thomas, Co-Founder of Cophi, revealed the methodology behind the survey, explaining how and why they were matched. Plus, a panel of Mentors/Mentees from last year’s program shared their experiences […]

Forecasting is a valuable tool to help businesses reduce risk and operate more effectively and efficiently. At FORECASTING 2024, leading practitioners and academics shared how they are building forecasting models to understand purchase journeys, the impact of major events on businesses and how brands can reach buyers amidst the lack of first-party data. If you […]

On July 16, the ARF Cross-Platform Measurement Council took a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Attendees heard examples of case studies that use full-funnel measurement and learned more about the challenges that come with it. ACCESS EVENT CONTENT Featured Speakers […]

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. On July 10, panelists from Google and HP led a discussion on the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and […]

On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. Plus, attendees got a sneak peek of the themes featured in this year’s upcoming Marketing Analytics Accelerator. ACCESS EVENT CONTENT Featured Speakers Alice SylvesterPartner Sequent […]

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before […]

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and simplifying complex ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges. ACCESS EVENT CONTENT Speakers & Discussants […]