At this Insights Studio, researchers from top institutions will present pioneering work that addresses the evolving landscape of advertising. The session begins with an exploration of virtual influencers, where the authors reveal findings on the effectiveness of virtual influencers in real-world versus virtual-world settings, providing practical guidance for social media marketers. Following this, a comprehensive synthesis of over 250 studies examines the complex relationship between advertising and a company’s stock price, offering insights into when advertising can positively or negatively…

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this talk learn about the opportunities and challenges associated with this increasingly used capability. On October 9 Pete Doe, Chief Research Officer of Nielsen, will share how to apply data-driven insights to enhance the effectiveness of advertising strategies. A follow-up conversation with Paul Donato, Chief Research Officer of the ARF, will follow. REGISTER…

Advertisers are fueling massive retail media growth with ever-increasing investments with roughly a fifth of all digital advertising – or about $140B worldwide to be spent in 2024. Despite the enormous size and scale of today’s retail media environment, most retail media performance measurement leaves a lot to be desired. This joint presentation from OptiMine and Best Buy will dive deep into the use of incrementality measurement for retail media, how it works and why it is so unique in…