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  • July 20 @ 12:00 pm - 1:00 pm EDT

Professionals are People Too: Uncovering the Role of Emotion, Subjectivity, and Non-Rational Thinking in Professional and B2B Decision Making

Traditionally, B2B decision making has been perceived as a rational, objective process. But professionals are more than just a job title—they are people too! This Insights Studio will explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision-making, focusing on how to identify and measure these factors. Join us on July 20th at 12:00pm EDT to hear experts present data and case studies that dispel the myth that business decisions are solely based on…
  • September 13 @ 12:00 pm - 1:00 pm EDT

ARF Insights Studio

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor
  • September 21 @ 12:00 pm - 1:00 pm EDT

ARF Town Hall

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. Sponsor