To boost business outcomes, brands understand that influencing and amplifying conversations is key. Yet quantifying the value of paid media to drive incremental conversation can prove challenging. In this one-hour focused Insights Studio, two analytics leaders from Twitter will share how they developed a way for brands to analyze conversational patterns. They will also share a brand equity study that Twitter performed on itself, and the business outcomes. This event will show marketers, and their agencies, how to optimize their…

Join a global lineup of speakers from the U.S. and Australia as they present their research featured in the most recent Journal of Advertising Research. Hear the latest insights on TV ad effectiveness, radio advertising avoidance, creative strategies for 6-second ads and insights into ad sharing from facial coding analysis. This ARF Insights Studio offers empirical, peer-reviewed research by collaborations of academic and industry experts, offering actionable, hands-on insight. Walk away with: Actionable, creative strategies for making 6-second online video…