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  • November 2 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Going “Dark,” Causality, Gender and Creativity

At this Insights Studio, open to all in the industry and academia, a global line-up of speakers from the U.S., Europe and Australia will present their research on the impact of halting advertising; methods to improve data analysis into TV ad effectiveness; gender-role signaling in ads; and the process for creating emotional advertising.The event offers hands-on, actionable insights into a broad range of topics, with new methodologies that advance knowledge in existing research. Topics to be discussed: Going dark: What…