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  • June 21 @ 12:00 pm - 1:00 pm EDT

Ad-Spend Cues, Deepfakes/A.I., Badass Endorsers and Influencer KPIs

Sharpen your understanding of the advertising landscape as a global cast of speakers share hands-on, actionable insights that address today’s most pressing industry needs. Drawing from rigorously peer-reviewed, academic research, speakers across three continents will give presentations of their cutting-edge work and participate in a stimulating Q&A panel led by ARF Chief Research Officer, Paul Donato, to conclude the event. Join us as we also honor excellence and showcase achievements in our field with announcements of the Best Paper and…
  • July 26 @ 12:00 pm - 1:00 pm EDT

Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

In last November’s Insights Studio, Implications of Changing Privacy Frameworks on Measurement and Marketing, industry experts were brought together to debate questions raised around the consequences of recent privacy changes related to new regulatory and platform policies. In this next one-hour Insights Studio event, the focus will be shifting to ways that measurement practitioners should adapt to this new era of privacy with the tools they use to measure ad performance effectiveness. The speakers will explore new considerations for existing…