Traditionally, B2B decision making has been perceived as a rational, objective process. But professionals are more than just a job title—they are people too! This Insights Studio will explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision-making, focusing on how to identify and measure these factors. Join us on July 20th at 12:00pm EDT to hear experts present data and case studies that dispel the myth that business decisions are solely based on…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. Sponsor