As the advertising industry continues to evolve at a rapid pace, previous research on context adjacency is no longer aligned with current industry standards. As a solve, Meta partnered with Neurons Inc. and real-world brands to conduct a data-driven framework to address concerns raised by the industry around the risk of content adjacent to ads focusing on: Both implicit and explicit measures, Industry standards, and Brand suitability risk on social media feed platforms. Join us as experts from Meta, the…

Save the date for this upcoming ARF Cultural Effectiveness event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Sponsor

Consumers are understandably asking questions about how their data is being used and this is motivating regulators, platforms, and the ecosystem at large to evolve business and marketing practices. Privacy does not need to come at the expense of personalized experiences and marketing performance. But understanding the impact of these changes and how to navigate them is not straightforward. Join the ARF and a coalition of academics, measurement practitioners, and industry experts as we share a framework to make the…

Save the date for this upcoming JAR Insights Studio. We will add more information to this page – including speakers – as soon as it becomes available.

Consumers are understandably asking questions about how their data is being used and this is motivating regulators, platforms, and the ecosystem at large to evolve business and marketing practices. Privacy does not need to come at the expense of personalized experiences and marketing performance. But understanding the impact of these changes and how to navigate them is not straightforward. Join the ARF and a coalition of academics, measurement practitioners, and industry experts as we share a framework to make the…

Save the date for this upcoming ARF Creative Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Sponsor