Return Path Data. Set Top Box Data. Millions of Consumer Devices. Server Logs. In an era where big data is being tapped for decision making, and each source has a limited and often unrepresentative view, what is the role of a representative panel? What will and should panels look like in the future? After all, TV is converging with digital, the rise of CTV has ushered in content and marketing opportunities for businesses, and consumers have decision-making power unlike ever…

New in 2022! Join ARF Women in Analytics on February 9 for our first Mentoring Meet-Up of the year. Three industry trailblazers will share the “what,” “why” and “how” of their career journeys. No matter your own professional level, there is immeasurable value in hearing the industry’s most prominent minds describe the steps they took and lessons they learned. Learning from Leaders – What You Will Gain Each mentor’s story is unique: you will hear directly from these leaders about…