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  • May 18 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Brand Authenticity -- It’s More Than a Buzzword

In the wake of the Great Recession over a decade ago, millennials — the first generation of digital natives — started coming of age. At the same time, social media activity and access to information flourished. The result? A significant realignment in the consumer/brand relationship. Younger consumers were paying closer attention and sharing their opinions about whether brands were delivering on their values. Beyond dollars, consumers (soon enough older cohorts as well) began to vote with their social media attention,…
  • June 3 @ 12:00 pm - 1:00 pm

Insights Studio: Moving Forward in the Cookie-Less Future -- How Apple and Google Privacy Changes Impact You

At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success. On June 3 OptiMine will give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify will join to…

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