Loading Events
  • February 13 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Sonic Branding, ASMR Engagement, and Who Wins in Activist Messaging?

On February 13, academics from around the world shared insights from ground-breaking, empirical research on relatively new fields that have high-impact potential for the advertising industry: the effects of sonic branding, ASMR influencers and brand activist messaging. Afterwards, attendees participated in a dynamic, concluding Q&A with the speakers, led by ARF Chief Research Officer, Paul Donato. ACCESS EVENT CONTENT Featured Speakers Sebastian SilasResearcher at Hanover Music Lab Hanover University of Music, Drama and Media View Bio Daniel MüllensiefenProfessor of Psychology…
  • February 6 @ 12:00 pm - 1:00 pm EDT

Future-Proofing the Analytics and Insights Function

On February 6, the ARF Analytics Council revealed how insights and analytics professionals believe they can future-proof their departments. Industry veterans shared which functions they believe will be replaced by automation, machine learning and artificial intelligence, based on anonymous interviews conducted by the Organizational Working Group with senior ARF members. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio John BaroMarket Research & Insights Spectrum Reach View Bio Simon ChadwickManaging Partner Cambiar LLC View Bio Michelle GibbVice…
  • January 24 @ 5:00 pm - 6:00 pm EDT

ARF Young Pros Meet-Up

On January 24, young professionals in advertising, marketing, media, and research came together for a unique opportunity for networking, learning, and inspiration. Meghan Brogan of A+E Networks led a conversation with Byron Valverde of 605. As a former ARF Young Pro, Byron walked us through his career journey and revealed the challenges and triumphs that helped him grow and get to where he is now. Attendees both virtually and in-person gained inspiration and applicable advice and had the chance to…
  • January 23 @ 12:00 pm - 1:00 pm EDT

The Seven Answers Every CMO Should Demand

On January 23, Ken Roberts, Founder and President of Forethought™, Mary Wilson Avant, Senior Consultant of Forethought™ and Elizabeth Windram, EVP, Marketing & Communications of CLEAR discussed the seven answers every CMO should demand, ranging from predicting change in market share, creating internal alignment between marketing and the rest of the organization, how generative AI can be leveraged, and more. ACCESS EVENT CONTENT Featured Speakers Mary Wilson AvantSenior Consultant Forethought™ View Bio Ken RobertsFounder and President Forethought™ View Bio Elizabeth…
  • January 17 @ 12:00 pm - 1:00 pm PDT

2023 Media Research Insights and 2024 Priorities

On January 17, the L.A. Media Research Council discussed new insights from recent studies on the issues the council has identified as priorities: changes in viewer behavior and attitudes, how to portray diversity in content and ads, and on measurement. Attendees learned more about the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimizing diversity. ACCESS EVENT CONTENT Featured Speakers James Ambalathunkal Magid View Bio Carolyn Bisson…
  • December 13 @ 12:00 pm - 12:45 pm EDT

Making the Right Impression

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…
  • December 5 @ 12:00 pm - 1:00 pm EDT

Ageism & Inclusivity in Advertising

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…
  • November 14 @ 9:00 am - 5:45 pm EDT

Attribution & Analytics Accelerator 2023

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. ACCESS EVENT CONTENT Featured Speakers Neha…
  • November 9 @ 12:00 pm - 1:00 pm EDT

Future-Proofing Brands – An Introduction to Foresight

The ARF Young Pros led an exploration of a new and increasingly prominent discipline of research: Foresight, used by leading global brands to future-proof success and relevance. Panelists from McDonald’s shared insights, best practices and examples of how to embed principles of Foresight into day-to-day work to ensure long-term sustainability and relevance for brands. ACCESS EVENT CONTENT Featured Speakers Sheona BelloVP, Americas Forethought Moderator Joanna LeporeGlobal Foresight Director McDonald’s Corp Kyle PapanikolasSenior Director, Human Insights Leads McDonald’s Corp. ACCESS EVENT…
  • November 2 @ 4:00 pm - 5:00 pm EDT

A Peek Behind the Curtain at How AI Judged the David Ogilvy Awards

Gain a deeper understanding of what duties AI can fulfill in the advertising industry. The ARF Creative Council elaborated on the AI model designed by Ipsos to predict the winners of the ARF David Ogilvy Awards. They revealed the AI modeling process, the results, the implications of this experiment and the growing role of AI in advertising and advertising research. ACCESS EVENT CONTENT Featured Speakers Bill DaySVP Magid View Bio Belle FrankChief Strategy Officer, Global Health Practice VMLY&R View Bio…