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  • December 13 @ 12:00 pm - 12:45 pm EDT

Making the Right Impression

On December 13, 2023, we explored the ever-evolving landscape of TV metrics. As individual commercial metrics become available for linear TV, in addition to the existing C3 and C7 metrics, there are various options that can be considered for defining commercial impressions with the more granular sub-minute data that is now available. Attendees learned how compared with panel-only results, combined panel and big data results significantly reduce the incidence of zero-rated audiences and show slight increases in overall viewing levels.…
  • December 5 @ 12:00 pm - 1:00 pm EDT

Ageism & Inclusivity in Advertising

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…
  • November 14 @ 9:00 am - 5:45 pm EDT

Attribution & Analytics Accelerator 2023

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. ACCESS EVENT CONTENT Featured Speakers Neha…
  • November 9 @ 12:00 pm - 1:00 pm EDT

Future-Proofing Brands – An Introduction to Foresight

The ARF Young Pros led an exploration of a new and increasingly prominent discipline of research: Foresight, used by leading global brands to future-proof success and relevance. Panelists from McDonald’s shared insights, best practices and examples of how to embed principles of Foresight into day-to-day work to ensure long-term sustainability and relevance for brands. ACCESS EVENT CONTENT Featured Speakers Sheona BelloVP, Americas Forethought Moderator Joanna LeporeGlobal Foresight Director McDonald’s Corp Kyle PapanikolasSenior Director, Human Insights Leads McDonald’s Corp. ACCESS EVENT…
  • November 2 @ 4:00 pm - 5:00 pm EDT

A Peek Behind the Curtain at How AI Judged the David Ogilvy Awards

Gain a deeper understanding of what duties AI can fulfill in the advertising industry. The ARF Creative Council elaborated on the AI model designed by Ipsos to predict the winners of the ARF David Ogilvy Awards. They revealed the AI modeling process, the results, the implications of this experiment and the growing role of AI in advertising and advertising research. ACCESS EVENT CONTENT Featured Speakers Bill DaySVP Magid View Bio Belle FrankChief Strategy Officer, Global Health Practice VMLY&R View Bio…
  • October 25 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…
  • October 24 @ 10:00 am - 4:00 pm PDT • Burbank

OTT 2023: Navigating the Evolving Media Landscape

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications. ACCESS EVENT CONTENT Speakers Natasha HritzukVP Global Entertainment Insights, Corporate Strategy Warner Bros. Discovery View Bio Brian FuhrerSVP, Product Strategy & Thought Leadership…
  • October 18 @ 12:00 pm - 1:00 pm EDT

DEI Backlash?

On October 18, the Cultural Effectiveness Council examined how the diversity, equity and inclusion (DEI) environment may have changed after a period of reinvigorated commitment in the wake of widespread protests following the George Floyd case. Experts discussed the current state of DEI in media, marketing, and advertising and how to navigate it, as well as examples of inclusive advertising that have both boosted brand sales and experienced backlash. ACCESS EVENT CONTENT Featured Speakers Carla EboliEVP, Multicultural Market, D, E&I…
  • October 4 @ 10:00 am - 8:00 pm EDT

Creative Effectiveness Event & David Ogilvy Awards Reception

At our second annual Creative Effectiveness event, industry visionaries discussed the perspectives, theories, and resources they employ to develop and measure great creative. Attendees joined us in New York City or via livestream to hear fresh insights on the advertising landscape: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. Immediately after, we honored the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. The…
  • September 20 @ 5:30 pm - 7:00 pm EDT

Firm Beliefs – How to Shape Your Own Career

On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building. ACCESS EVENT CONTENT Featured Speakers Renata PolicicioSVP, Research, Direct to Consumer and Streaming Warner Bros. Discovery Janay BattleACE Metrix Customer Success Director iSpot.tv Bob PearsonChair The Next Practices Group MODERATOR ACCESS…