Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement and discussed another way forward. Attendees learned about a proven framework to transition from outdated attribution models and how to align the right tools with […]

On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy Award. This event brought together recent winners to share their firsthand experiences, from the research and strategy behind their campaigns, to the impact that winning […]

ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics. World-class thinkers shared their perspectives on the future of advertising research and measurement, and revealed how tomorrow’s technologies and data […]

How do you sharpen your skillset and stay ahead in our ever-evolving market research and advertising industry? On March 25, the ARF Women in Analytics and Young Pros hosted a joint luncheon during AUDIENCExSCIENCE 2025, where inspiring industry peers shared how they’ve grown their careers. They discussed how to develop a growth mindset, taking on […]

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples of mini case studies from MSI/ARF corporate members. Attendees participated in dynamic group discussions and gained actionable insights that can be applied to their daily work […]

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and […]

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these solutions. A panel of industry leaders also discussed measurement strategies and privacy-centric monetization, providing key insights to help marketers adapt to a more private digital […]

On February 20, Databricks joined our AI Series to explore the challenges and opportunities of AI in advertising. Attendees learned how companies are leveraging Gen AI for metadata generation amid increasing privacy regulations, heard real-world AI success stories, and gained insights into the technology needs and priorities shaping the industry’s future. ACCESS EVENT CONTENT Featured […]

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in data availability, first-party and commercial data integration, AI’s role in audience modeling, and the future of cross-platform measurement. Attendees heard expert perspectives from buyers and […]

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations. ACCESS […]