On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and […]

On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media […]

On December 17, the ARF and MSI launched a new initiative: a dedicated group focused on B2B marketing. Sandy Jap, a renowned expert in the B2B space, shared insights from […]

On December 12, the ARF Cultural Effectiveness Council explored how organizations can foster a truly inclusive workplace culture, diving into new qualitative and quantitative research on workplace microaggressions. Panelists presented […]

A Deep Dive on Prompts and Personas in Advertising and Marketing Research On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This […]

As the shopper marketing landscape continues to evolve rapidly, the ARF’s Shopper Insights Council held a half-day event that offered two unique opportunities: 1) To hear from knowledgeable speakers about […]

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On November 7, the ARF Creative Council held an immersive event exploring the powerful role of sound in branding. Experts delved into the fundamentals of sonic branding, explaining why it […]

Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics […]

Save the date for this upcoming ARF event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. SPONSORS HOST