On June 15, the L.A. Media Research Council shared new insights based on data from recent studies on issues that are directly impacting the industry. Topics of discussion included: Trends in viewer behavior Device and account sharing Improving audience and program measurement Audience segmentation and content discovery How to improve the viewers’ path to tune in Latest OTT challenges and trends ACCESS EVENT CONTENT Featured Speakers Nick CiceroVP Strategy Conviva View Bio Charlotte LipmanMarketplace Intelligence & Consumer Insights DirecTV View…

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path. Attendees gained: A deeper understanding of thought leadership and what constitutes a thought leader.  Current weaknesses inherent in the advertising research industry.  Best practices about working towards thought leadership.  ACCESS EVENT CONTENT Featured Speakers Eileen CampbellFounder, Womintuition; Board Chair, Rival Group Inc.  View Bio Hadley EdwardsSenior…

On June 13, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey, conducted with the support of Dynata, on the impact of the Great Resignation on the advertising and research industries. A panel of experts invested in staffing and retention in the industry discussed voluntary job departures since COVID began, reasons for job changes, employees’ current state of mind about their jobs, workplace satisfaction and more. Attendees learned: How other companies are retaining employees and…

On May 12, 2022, the ARF Cross-Platform Measurement Council hosted a thorough walk-through of what data cleanroom companies do and how they do it. Experts elaborated on how cleanrooms provide companies with the capability of linking data on a record level in a secure, privacy-compliant manner so that each participant can access what has been permitted and nothing more. The use cases of data cleanrooms include, but are not limited to, insights, audience planning, activation and measurement. The ARF Cross-Platform…

At this Insights Studio, a global line-up of speakers from the U.S., Hong Kong and India presented their research on what drives influencer followers, consumers’ memory and recognition of brands, the value of sports sponsorships for brands, and disengagement in advertising. These Journal of Advertising Research authors synthesized their recently published work and offered hands-on, practical guidance and methodologies that advance scholarship. Topics discussed: Influencer Engagement: Six different consumer segments reveal tendencies that drive people to follow influencers, providing insights…

Two veteran Grand Ogilvy Award Jurors joined us to discuss what makes a successful ARF David Ogilvy Award entry. Ann Green, SVP, Client Partner at Kantar, and Abby Hollister, Principal at Formative Insights shared best practices for readying your written explanation and addressed misconceptions about what it takes to write a best-in-class entry. The 2022 ARF David Ogilvy Awards are open for entries through May 27, 2022. Ann and Abigail discussed what consumer insights are and why they are crucial…

On April 26, 2022, the Online-Offline Metrics Working Group led a panel discussion with the ARF Cross-Platform Measurement Council on the state of media metrics at marketing organizations today. Speakers from General Motors, Samsung Ads, Pernod Ricard and PepsiCo Inc. explored advertisers’ needs and priorities on metrics. ACCESS EVENT CONTENT Featured Speakers   Christine BeaufaitGlobal Integrated Data and Analytics Lead General Motors View Bio   Charles BuchwalterMeasurement Innovation Executive Samsung Ads View Bio Working Group Chair   Karen ChisholmDirector Transformation…

The ARF hosted its annual audience measurement and conference, AUDIENCExSCIENCE 2022, on April 12-14, 2022. The industry’s biggest names and brightest minds took part in spirited discussions and shared their latest work on the industry’s most pressing issues, such as the transition to a multi-currency market, measurement and media predictions and generational marketing. Keynotes were presented by author and professor at King’s College London, Bobby Duffy, CEO-Producer-Pundit, Evan Shapiro, and Paramount executives, John Halley and Colleen Fahey Rush. Keynote Speakers

On April 7, 2022, the ARF Women in Analytics hosted a Mentoring Meet-Up with Therese Glennon from Bristol Myers Squibb and Ramla Jarrar from Mass Analytics. They discussed the importance of building relationships, both within your organization and externally. Therese and Ramla shared their best practices for managing connections and how to apply that foundation to in-person, remote and hybrid work environments. After the discussions, attendees had the opportunity to meet each speaker and fellow participants during small group breakout…

At our Insights Studio on March 22, 2022, we discussed industry privacy changes and how this new wave of privacy regulations is reshaping the marketing measurement landscape. Angelina Eng, VP, Measurement & Attribution, Programmatic+Data Center at IAB provided an overview of the measurement dilemma marketers face today, what specific areas of measurement are being disrupted, and the recent research covering how marketers are adapting. Angelina then discussed IAB’s Plan of Action framework for how marketers should adapt to these changes.…