On December 8, 2022, the ARF Creative Council pulled back the curtain on the creative brief — an important, yet sometimes unfamiliar, part of the creative process. Brand strategists and creatives shared best practices for researchers to approach creative briefs that will inspire and achieve client’s business goals. Panelists discussed creative briefs from the mindset of the recipients of research at creative agencies and shared anecdotes about both successful and unsuccessful creative briefs. Featured Speakers Jennifer BonhommeExecutive Director, Strategy VMLY&R…

On December 7, 2022, the ARF Women in Analytics discussed how brands can effectively integrate cultural fluency into communications and branding. Microsoft and Kantar, two companies at the forefront of diversity in advertising research, elaborated on how different consumer demographics react to diverse advertising. Frameworks for more inclusive and accessible campaigns and initiatives were also shared. Featured Speakers Kelli KemeryLead Market Researcher Microsoft View Bio Deepak VarmaHead of Neuroscience Insights – North America Kantar View Bio Satya Menon Managing Partner,…

On December 1, 2022, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey on interest in job changes, the role of company culture, corporate social responsibility, and attitudes towards going back into the office—following up on a survey conducted this past spring on workplace satisfaction, transition issues and the Great Resignation. Experts in staffing and retention revealed how our industry’s workforce has changed in just six months and discussed the implications of the results for…

The boldest and brightest minds joined us for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization. ACCESS EVENT CONTENT 2022 Agenda Highlights This year’s agenda featured four themes over four days. Monday, November 14 Reengineered Experiments: Finding Their Place in Performance Analytics…

On November 10, 2022, experts from Meta, Neustar, Inc., Sallie Mae and the ARF joined us for Part II of our Insights Studio Series on the changing data privacy landscape. At this follow-up session, we discussed how privacy will affect both short- and long-term marketing strategies. Plus, hear what actions marketers can take across high priority topics like measurement and value creation. At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the…

On November 9, 2022, industry leaders joined us to share highlights from EffWorks Global 2022 — a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Topics of discussion included: marketing in the post-Covid economy, effective advertising in unprecedented times, the value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making, and more. ACCESS EVENT CONTENT AGENDA SPEAKERS ACCESS EVENT CONTENT Partner

At this Insights Studio event on November 3, 2022, a global line-up of speakers from Australia, France, India, Romania and the U.S. presented research on how advertisers can optimize campaigns to retain consumer attention. Deepen your understanding of roadblock advertising, influencer cues on social media, and hear strategies for beating banner blindness. ACCESS EVENT CONTENT Featured Speakers Emna CherifAssociate Professor of Marketing University of Clermont Auvergne’s IAE Clermont Auvergne School Speaker Bio Scott KoslowProfessor of Marketing Macquarie University Speaker Bio…

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem. Part 2 on November 10: A follow-up session where we will deep dive into what these changes mean tactically and what…

On November 1, 2022, the ARF Cultural Effectiveness Council hosted panelists from Alma, General Mills, Ipsos and Vevo to discuss how inclusive research and marketing can help in reaching and communicating to the broader market. Panelists discussed specific campaign success stories that have utilized this approach, the research that was conducted, advice for other brands on leading with inclusive insights, and how to address pushback. ACCESS EVENT CONTENT Featured Speakers Kimberley McArthur Cultural Engagement Strategist and Multicultural Brand Experience Lead…

On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement. ACCESS EVENT CONTENT Speakers Brian FuhrerSVP, Product Strategy Nielsen View Bio Radha Subramanyam, Ph.D.President and Chief Research & Analytics Officer CBS View Bio Jon GiegengackPrincipal Hub Entertainment Research View Bio Yan LiuCEO & Co-Founder TVision…