A Deep Dive on Prompts and Personas in Advertising and Marketing Research On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This […]

As the shopper marketing landscape continues to evolve rapidly, the ARF’s Shopper Insights Council held a half-day event that offered two unique opportunities: 1) To hear from knowledgeable speakers about […]

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On November 7, the ARF Creative Council held an immersive event exploring the powerful role of sound in branding. Experts delved into the fundamentals of sonic branding, explaining why it […]

Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics […]

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On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders […]

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]

Attendees joined us on September 18 for a Town Hall on what ‘premium content’ is and whether it is the right construct for trying to assign values to media. We […]