Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. On July 10, panelists from Google and HP led a discussion on the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and business outcomes. Featured Speakers Rodrigo CaroneDirector of Video Measurement Solutions Google View Bio Stephen ManganHead of Cross-Media Measurement for Agencies, Platforms and Client Solutions Google…

On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. Plus, attendees got a sneak peek of the themes featured in this year’s upcoming Marketing Analytics Accelerator. ACCESS EVENT CONTENT Featured Speakers Alice SylvesterPartner Sequent Partners View Bio Jim SpaethPartner Sequent Partners View Bio Paul DonatoChief Research Officer ARF MODERATOR View Bio ACCESS EVENT CONTENT Sponsors Host

On June 25, OptiMine dove into the specifics of Google’s privacy changes and revealed how these changes will impact the marketing and measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Attendees gained applicable strategies on how their brands can adapt before it’s too late. ACCESS EVENT CONTENT Featured Speakers Matt VodaCEO OptiMine View Bio Samuel SokolowskiManager – Marketing Science, Global Analytics & Insights Domino’s View Bio…

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and simplifying complex ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges. ACCESS EVENT CONTENT Speakers & Discussants Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. Speaker View Bio Idil CakimSVP, Research and Insights Audacy, Inc. View Bio Speaker Divya KaurVP, Marketing…

This member exclusive workshop explored the practical applications of AI in daily work. Attendees gained theoretical knowledge, witnessed practical demonstrations, and participated in a hands-on session to equip them with the skills needed to harness AI technologies in their everyday workloads. ACCESS EVENT CONTENT Featured Speakers Tracy Adams, Ph.D.Director, Research Programs ARF View Bio Paul DonatoChief Research Officer ARF View Bio ACCESS EVENT CONTENT

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At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead. ACCESS 2023 EVENT CONTENT   SPONSOR HOST

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it. ACCESS EVENT CONTENT Featured Speakers Lexi CappalliSr. Dir., Creative Solutions Delivery Team Lead Kantar Creative Council Member View Bio Rachael RyanGlobal Research & Insights TikTok Creative Council Member View Bio…

The ARF’s annual AUDIENCExSCIENCE conference highlighted the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers joined us in NYC to share their perspectives on the future of advertising research and measurement, and how tomorrow’s technologies and data trends will impact advertising and media. If you aren’t automatically redirected to the AudiencexScience 2024 web site please…

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained practical techniques to make complicated information easy to understand without losing its importance. Panelists Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio…