On May 17, the ARF Analytics Council explored the groundbreaking concept of Virtual IDs (VIDs) and their potential to revolutionize cross-media measurement. The essential mechanics of VIDs were explained in a non-technical manner to help professionals across media and advertising understand it better. Panelists shared how VIDs could overcome barriers in calculating cross-media and device reach and frequency. ACCESS EVENT CONTENT Featured Speakers Jackson BazleyEVP, Measurement for Marketers, Data & Analytics ANA View Bio Jukka RantaVP, Data Science and Statistics…

On May 3, panelists across the pharma and health care industries came together to discuss the role of inclusion in advertising. Attendees learned what steps should be taken to ensure that market research and ads represent their full range of consumers, challenges in designing research for difficult-to-reach populations, and how representation affects ad creative. ACCESS EVENT CONTENT Featured Speakers Marjorie ReedyTeam Lead, Experience Design and Research Strategy Merck Moderator Co-Chair, Pharma Council View Bio Jillian RiceVice President Ipsos Creative Excellence…

The ARF hosted its annual flagship conference, AUDIENCExSCIENCE 2023, on April 25-26, 2023. The industry’s biggest names and brightest minds came together to share new insights on the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats. Keynotes were presented…

The ARF Women in Analytics hosted a special breakfast before AUDIENCExSCIENCE 2023 as an opportunity for attendees to meet speakers and peers. Female leaders from Snap Inc., The Estée Lauder Companies, Warner Bros. Discovery and Hypothesis Group reflected on their careers and shared their moments of bravery, how they faced their fears, tamed their self-doubts and achieved an array of triumphs. EVENT CONTENT IS ONLY AVAILABLE TO ATTENDEES Featured Speakers Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View…

During this rebroadcast, two veteran Grand Ogilvy Award Jurors joined us to discuss what makes a successful ARF David Ogilvy Award entry. Ann Green of Kantar, Abby Hollister of Formative Insights and Rachel Rodgers of Ipsos shared best practices for readying your written explanation, addressed misconceptions about what it takes to write a best-in-class entry and answered questions from attendees. The 2023 ARF David Ogilvy Awards are open for entries through June 2, 2023. Ann and Abigail discussed what consumer…

On March 29, 2023, the ARF Social Council revealed the results of their survey on the social media landscape, conducted with the support of Dynata. Panelists shared survey insights covering key questions about consumers’ relationships to social media platforms, including how they’re turning to social platforms for search, the impact of influencers, the importance of social to e-commerce and more. ACCESS EVENT CONTENT Featured Speakers Steve WithersSenior Digital Research Manager Dynata View Bio Greg DaleChief Operating Officer Comscore View Bio…

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean…

On February 8, the ARF Creative Council held a conversation and evaluation of the advertising industry’s biggest night of the year, the Super Bowl, from an analytical lens. Executives from four major research companies discussed what makes Super Bowl ads stand out and shared related advice on getting the most out of them. Attendees learned about what factors play a role in the success or impact of a Super Bowl ad. A selection of this year’s pre-released ads were also…

As civil liberties continue to be politicized, advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government, and media. On February 7, Mindshare and GroupM unveiled new research examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. Further topics of discussion included the future of using “women’s empowerment” in marketing campaigns and the larger economic implications when…