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  • July 9 @ 12:00 pm - 1:00 pm EDT

Defying Gravity: How Brands Stand the Test of Time

On July 9, the ARF Cognition Council led a discussion on long-term brand strength. Panelists revealed the results of a rare longitudinal analysis of ~160 brands that ranked among the […]
  • June 17 @ 12:00 pm - 1:00 pm EDT

Inside the Journal of Advertising Research: Ad Agency Intelligence: New Research on Agency Incentives, AI Integration, and Creative Attribute Effectiveness

On June 17, researchers from global institutions presented new work tackling key challenges in the advertising industry. Presentations included a study on how client incentive structures influence agency creativity, a […]
  • June 10 @ 12:00 pm - 1:00 pm EDT

Accelerating Video ROI: Understanding the Levers that Drive Efficiency and Effectiveness

On June 10, Google industry experts led an in-depth session on Media Mix Modeling (MMM) and key video advertising levers to drive efficiency and ROI. Attendees heard actionable insights on […]
  • June 5 @ 9:00 am - 5:00 pm EDT • New York

ATTENTION 2025

Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including […]
  • June 4 @ 12:00 pm - 1:00 pm EDT

MSI/ARF B2B Exchange: Content Strategy and B2B Branding

On June 4, the MSI/ARF B2B Exchange highlighted the role of content and branding in B2B marketing, facilitated by Christina Kühnl, Professor of Marketing at the University of Stuttgart. Participants […]
  • May 21 @ 9:00 am - 6:00 pm CDT • Chicago

SHOPPER 2025

The State of Retail Media Networks & Consumer Behavior On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer […]
  • May 21 @ 12:00 pm - 1:00 pm CDT • Chicago

Equitable AI : Smarter, Fairer & Good for Business

On May 21, the ARF Women in Analytics hosted a special luncheon during SHOPPER 2025, focused on the critical topic of Equitable AI. Industry leaders discussed how they are prioritizing […]
  • May 7 @ 12:00 pm - 1:00 pm EDT

Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion

In today’s climate where cross-cultural marketing is taking a backseat, how can brands stay true to their values while adapting to a rapidly changing landscape? On May 7, the ARF […]
  • April 23 @ 12:00 pm - 1:00 pm EDT

AI for Creative & Targeting: Predict, Personalize, Perform

Discover how to leverage AI to revolutionize your customer journey — from initial search to final purchase. On April 23, panelists from Google joined us for a discussion on unlocking […]
  • April 10 @ 12:00 pm - 1:00 pm EDT

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]