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  • June 10 @ 12:00 pm - 1:00 pm EDT

Accelerating Video ROI: Understanding the Levers that Drive Efficiency and Effectiveness

Join Google industry experts as they delve into Media Mix Modeling (MMM) research on the video levers to increase your efficiency and effectiveness ROI. Discover actionable insights on optimizing your […]
  • June 5 @ 9:00 am - 5:00 pm EDT • New York

ATTENTION 2025

Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including […]
  • June 4 @ 12:00 pm - 1:00 pm EDT

MSI/ARF B2B Exchange: Content Strategy and B2B Branding

On June 4, the MSI/ARF B2B Exchange highlighted the role of content and branding in B2B marketing, facilitated by Christina Kühnl, Professor of Marketing at the University of Stuttgart. Participants […]
  • May 21 @ 9:00 am - 6:00 pm CDT • Chicago

SHOPPER 2025

The State of Retail Media Networks & Consumer Behavior On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer […]
  • May 21 @ 12:00 pm - 1:00 pm CDT • Chicago

Equitable AI : Smarter, Fairer & Good for Business

On May 21, the ARF Women in Analytics hosted a special luncheon during SHOPPER 2025, focused on the critical topic of Equitable AI. Industry leaders discussed how they are prioritizing […]
  • May 7 @ 12:00 pm - 1:00 pm EDT

Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion

In today’s climate where cross-cultural marketing is taking a backseat, how can brands stay true to their values while adapting to a rapidly changing landscape? On May 7, the ARF […]
  • April 23 @ 12:00 pm - 1:00 pm EDT

AI for Creative & Targeting: Predict, Personalize, Perform

Discover how to leverage AI to revolutionize your customer journey — from initial search to final purchase. On April 23, panelists from Google joined us for a discussion on unlocking […]
  • April 10 @ 12:00 pm - 1:00 pm EDT

Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]
  • April 9 @ 4:00 pm - 5:00 pm EDT

Beyond the Trophy: The ROI of a David Ogilvy Award

On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy […]
  • March 25 - March 26 @ 9:00 am - 5:00 pm EDT

AUDIENCExSCIENCE 2025

ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of […]