ARF’s annual AUDIENCExSCIENCE conference returned March 25-26 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of […]

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MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Creative Effectiveness website please click here. ACCESS 2023 EVENT CONTENT About the […]

Forecasting is a valuable tool to help businesses reduce risk and operate more effectively and efficiently. At FORECASTING 2024, leading practitioners and academics shared how they are building forecasting models […]

On June 26, Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyzed the most disruptive and revolutionary analytic applications and techniques impacting our world. […]

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At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends […]