Measurement has always been complex, but it’s become increasingly challenging: The availability of data that informs measurement is changing, there’s more economic pressure on marketers to prove value, and the number of marketing and measurement tools is proliferating at a rapid rate. Despite all this, companies that invest in improved measurement capabilities are more likely to exceed their revenue goals than those that don’t. In this one-hour Insights Studio, Neha Bhargava, Ads Research Director at Meta, will discuss with Professor…

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Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor