Wednesday, June 4th’s session will focus on the role of content and branding in B2B marketing, facilitated by Christina Kühnl, Professor of Marketing at the University of Stuttgart. Participants will first hear academic perspectives and insights, followed by a mini presentation from corporate member LinkedIn. Discussion will follow each component. DISCUSSION TOPICS WILL INCLUDE: The shift towards […]

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Join Google industry experts as they delve into Media Mix Modeling (MMM) research on the video levers to increase your efficiency and effectiveness ROI. Discover actionable insights on optimizing your video advertising strategy, and how to facilitate tests through a learning agenda to determine your ideal format mix, reach and frequency, and audience strategy to […]

At this Insights Studio, researchers from institutions worldwide will present pioneering work that addresses pressing issues in the advertising industry today. First, a new study reveals how agency creativity is shaped by client incentive structures, offering nuanced insight into how competitive pitches and compensation models affect the quality of advertising work. Next, a qualitative exploration […]

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Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR

Join us for an engaging discussion on the role of humor in marketing and how brands can use it to connect with audiences, enhance engagement, and drive results. Our expert panel will explore best practices, real-world examples, and the fine line between funny and risky. Whether you’re crafting witty ad campaigns or looking to add […]

Save the date for this upcoming Organizational Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW ACCESS 2024 EVENT CONTENT REGISTER NOW

Get the Most Out of Your Mentorship Match The ARF’s Women in Analytics Group fosters meaningful connections among its members. Through our WIA Mentorship program—now in its fourth year—we’ve helped over 250 mentors and mentees build lasting, cross-industry relationships. We’re excited to keep that momentum going this summer. This event is only for those who […]

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor