Join us on April 9 for an exclusive deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an *ARF David Ogilvy Award. This event brings together recent winners to share their firsthand experiences, from the research and creative strategy behind their campaigns to the impact that winning […]

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. Join us for an insightful webinar where we’ll break down the risks of last-click measurement and show you a smarter way forward. Learn a proven framework to transition from outdated attribution models and discover how to align the right tools with […]

Stop guessing and start knowing. Discover how to leverage AI to revolutionize your customer journey — from initial search to final purchase. Learn to maximize creative effectiveness, personalize experiences, and predict winning strategies. Join us on April 23 to unlock the full potential of AI and build a smarter, more profitable business. Key takeaways: Learn […]

The ARF David Ogilvy Awards are unique since they honor not just creativity or effectiveness, but also the pivotal role of research and consumer insights in shaping creative strategy and delivering measurable results. On May 1, join past and present Jurors as they share expert insights on crafting memorable ARF Ogilvy applications. Panelists will highlight […]

Join the ARF Cultural Effectiveness Council on May 7, 2025. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW

The State of Retail Media Networks & Consumer Behavior Retail Media Networks (RMNs) represent an emerging advertising channel that bridges the interaction between consumers and marketers. Initially linked to retail, RMNs are now being adopted across diverse sectors like banking, healthcare, and airlines, as they cater to entities leveraging first-party data relationships. Key considerations include […]

If you’re not thinking about equitable AI for your or your client’s retail media network (RMN), you should be. RMNs increasingly rely on AI to optimize ad targeting and personalization, and it’s essential to mitigate bias in data and algorithms that could lead to the exclusion or unfair treatment of certain consumer groups. Equitable AI […]

Save the date for this Young Pros event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW SPONSOR

Save the date for this upcoming Cross-Platform Measurement Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  

CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES FOR ATTENTION 2025. If you are not immediately redirected to the Attention 2025 website, please click here. REGISTER NOW REGISTER NOW