Join us on January 15 as we dive into key priorities identified by the L.A. Media Research Council for the industry. Panelists will present curated, research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025. Don’t miss this opportunity to discover the topics and trends […]

Artificial intelligence (AI) is changing the practice of marketing. So far, it has done so by transforming the power and productivity of how marketers engage consumers in the shopping journey. But the future of marketing will be shaped by more than better, AI-enabled tools. The biggest change ahead is smarter, AI-enabled consumers, for whom today’s […]

Join us on January 29 to explore the evolving sports media landscape in an increasingly digital and fragmented era. Discover how platforms like YouTube TV, featuring NFL Sunday Ticket, and Snapchat are reshaping the way sports are aired and experienced, with perspectives from leading industry experts. From the role of social media in fostering fandom […]

Businesses have historically relied on data to reach the right people, at the right time, with the right message. But how we use data today looks different given evolving regulations, ongoing platform changes, deprecation of 3rd party cookies, and people’s changing expectations on data transparency. Leading marketers are taking action now to gain a competitive […]

Save the date for this upcoming Cross-Platform Measurement Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  

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Save the date for this upcoming Analytics Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  

ARF’s annual AUDIENCExSCIENCE conference will bring to light the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees will learn about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers will share their perspectives on the future of advertising research and measurement, […]

Save the date for this upcoming ARF Creative Council event. We will add more information to this page — including speakers — soon. REGISTER NOW REGISTER NOW ACCESS 2024 EVENT CONTENT

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor