Join the ARF Creative Council on December 3 as we pull back the curtain on how leading brands navigate the evolving creator and influencer landscape.This roundtable discussion will offer a candid, client-side look at the creator/influencer economy. Brand leaders will share real-world examples of how they strategically deploy creators, select the right partners, brief them […]

Today’s consumer is exposed to more brand communication than ever before, requiring marketers to increase their distinctiveness to capture individuals’ attention. This webinar will dive into new research that explains why cutting brand spend is more costly than ever and how leading marketers are delivering revenue growth by focusing on brand equity. We’ll showcase the […]

The AI revolution accelerated this year, and consumers drove growth in technology uptake at unprecedented levels. In this “AI Year in Review,” Comscore breaks down the innovations and breakthroughs that defined the past 12 months and what they mean for the future of media, advertising, and consumer engagement. From automation and analytics to creative intelligence […]

This Insights Studio brings together new research uncovering how consumers engage with advertising across technology, timing, and life context. The first presentation, The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising, examines how ads marked as AI-generated influence emotion and engagement, revealing both heightened attention and new challenges for […]

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Artificial intelligence is reshaping the foundation of marketing and analytics. It is no longer limited to automation or prediction tasks; AI now influences how data is generated, how consumers behave, how insights are modeled, and how decisions are made. Generative AI not only produces content at scale but also creates new forms of data, new […]

Save the date for this upcoming Cross-Platform Measurement Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. ACCESS 2025 EVENT CONTENT