Join us for a transformative 45-minute session focused on the powerful dynamic between mentor and mentee within the workforce. Through the lens of real career experiences, our fireside chat will delve into the journeys of professionals, emphasizing growth, the pivotal role of mentorship and innovative networking strategies, especially in the remote work era. This event […]

How should advertisers allocate budgets, manage ad frequency, and measure audience reach across a fragmented media landscape? This Insights Studio presents three new JAR studies that tackle these challenges, revealing a shared conclusion: the metrics and models many practitioners rely on today still have opportunity for improvement. Sönke Albers refines a widely-used movie advertising budget […]

While we have all heard about biases in AI LLMs regarding gender and race, we wondered what other biases might be lurking beneath the surface that we can’t readily see. Galileo Research & Strategy Consultancy recently completed a large study with a general population sample about Americans’ Health & Wellness behaviors and attitudes. True to […]

Join us on April 15 as the ARF Organizational Insights Council dives into findings from their latest research on the evolution of insights and analytics teams. Based on interviews with professionals from ARF member companies across advertisers, agencies, publishers, and research suppliers, this session will reveal how companies are breaking down silos, navigating shifts in […]

The David Ogilvy Awards are unique because they honor not just creativity or effectiveness, but how research and consumer insights are key drivers in creative strategy, with results to show for it. On April 21, hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application. By […]

Bridge the gap between shifting trends and strategic spend. At this Insights Studio, hear from Nielsen about the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Brian Hughes will also explore how live sports and cross-platform viewing behaviors are […]

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