The State of Retail Media Networks & Consumer Behavior Retail Media Networks (RMNs) represent an emerging advertising channel that bridges the interaction between consumers and marketers. Initially linked to retail, RMNs are now being adopted across diverse sectors like banking, healthcare, and airlines, as they cater to entities leveraging first-party data relationships. Key considerations include […]

If you aren’t considering equitable AI—the development and deployment of artificial intelligence systems that ensure fairness, inclusivity, and ethical decision-making in ad targeting, content creation, and consumer engagement for your or your client’s business—you should be. It seeks to eliminate biases, prevent discrimination, and create a more representative and just advertising ecosystem. Equitable AI is […]

Join the ARF Young Pros for a Spring Social networking event! Enjoy complimentary food and drinks while you develop valuable industry connections to benefit your career. This event features a facilitated speed networking activity, ensuring you have the opportunity to meet other like-minded, young professionals in attendance in a welcoming, inclusive environment. Expand Your Network: […]

CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES FOR ATTENTION 2025. If you are not immediately redirected to the Attention 2025 website, please click here. REGISTER NOW REGISTER NOW

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon.

At this Insights Studio, researchers from institutions worldwide will present pioneering work that addresses pressing issues in the advertising industry today. First, a new study reveals how agency creativity is shaped by client incentive structures, offering nuanced insight into how competitive pitches and compensation models affect the quality of advertising work. Next, a qualitative exploration […]

Save the date for this upcoming Cognition Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR

Join us for an engaging discussion on the role of humor in marketing and how brands can use it to connect with audiences, enhance engagement, and drive results. Our expert panel will explore best practices, real-world examples, and the fine line between funny and risky. Whether you’re crafting witty ad campaigns or looking to add […]