A Deep Dive on Prompts and Personas in Advertising and Marketing Research This workshop is designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research. Attendees will gain deep insights into prompt crafting, including best practices in prompt engineering and context-oriented prompt structures that will help improve the output received […]

Join the ARF Cultural Effectiveness Council to explore how organizations can foster a truly inclusive workplace culture. This session will delve into new qualitative and quantitative research on workplace microaggressions, presenting stories and data that illuminate how subtle biases shape organizational dynamics. Panelists will delve into insights gathered from a national sample of U.S. employees […]

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Save the date for this Young Pros event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW SPONSOR

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming Cross-Platform Measurement Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  

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Save the date for this upcoming Analytics Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  

ARF’s annual AUDIENCExSCIENCE conference will bring to light the most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees will learn about a wide array of new and evergreen industry topics, endemic to our industry changes. World-class thinkers will share their perspectives on the future of advertising research and measurement, […]